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Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A)
Alcacer, Juan; Dai, Nancy HuaCase HBS-914014-EIn April 2013, Ford Asia Pacific & Africa (FAPA) was examining its options for e-coating service metal parts for the Ford Customer Service Division in Sanand, Gujarat, India. Randy Creel, Director of Parts Supply & Logistics, FAPA, worked with his colleagues in the US, UK, China, and India to conduct analysis and develop three options: outsourcing e-coating to a third party in Sanand, outsourcing e-coating to a third-party in Chennai and transpor...Starting at €8.20
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Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (B)
Alcacer, Juan; Dai, Nancy HuaCase HBS-914015-EThe case reveals that Ford decided to open its own e-coating plant in Gujarat, India, and details how the decision was made at different organizational levels.Starting at €5.74
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La conducta del consumidor, ejercicio (E)
Deighton, John; Fournier, SusanCase HBS-503S23MarketingLos estudiantes son instruidos para entrevistar a un comprador reciente de un producto de alta implicación o servicio en profundidad acerca de su / sus experiencias de propiedad y uso. El ejercicio proporciona a los estudiantes la comprensión de primera mano de conceptos importantes en el consumo de dominio (por ejemplo, la satisfacción del cliente, significado del producto, lealtad a la marca).Starting at €5.74
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Ford Asia Pacific & Africa: The E-coating Facility Decision in Gujarat, India (A) and (B), Teaching Note
Alcacer, JuanTeaching Note HBS-714466-ETeaching Note for 914014 and 914015.Starting at €0.00
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How to Execute Global Strategies, Module Note for Instructors
Alcacer, JuanTeaching Note HBS-713060-EStrategyTo maximize their effectiveness, color cases should be printed in color.Starting at €0.00
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Nokia: The Burning Platform
Alcacer, Juan; Khanna, Tarun; Furey, MaryCase HBS-711514-EStrategyTo maximize their effectiveness, color cases should be printed in color. Overview on the state of Nokia since the "Emerging Nokia?" case was written.Starting at €8.20
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Demand Media
Deighton, John; Kornfeld, LeoraCase HBS-511043-EMarketingGoogle search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable of 10,000 freelance contributors supplied content, the Internet's search engines brought it 75 million readers each month, and advertising generated revenue. It took the guesswork o...Starting at €8.20
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Baltic Beverages Holding: Competing in a Globalizing World (A)
Alcacer, Juan; Molander, Rasmus; Mabud, RakeenCase HBS-710430-EStrategyTo maximize their effectiveness, color cases should be printed in color. The Finnish brewer Hartwall and the Swedish brewer Pripps had to decide how to react to the rapidly changing European political, economic, and business environment in 1989-1990.Starting at €8.20
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Baltic Beverages Holding: Competing in a Globalizing World (B)
Alcacer, Juan; Molander, Rasmus; Mabud, RakeenCase HBS-710471-EStrategyTo maximize their effectiveness, color cases should be printed in color. In 1991, Hartwall and Pripps made the decision to found Baltic Beverages Holding (BBH) and invest in the former USSR by buying Estonia's biggest brewery, Saku.Starting at €5.74
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Porsche: The Cayenne Launch
Deighton, John; Avery, Jill; Fear, JeffreyCase HBS-511068-EMarketingCan an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV and disapproved of the new breed of driver. Some opposed offering Porsche Club membership to them, and some even refused to extend the fraternal Porsche "wave" or headlight flashing...Starting at €8.20