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E+Co: The Path to Scale (B)
Oana Branzei; Kevin McKagueCase IVEY-9B07M055-EEntrepreneurship, StrategyThis B case presents a conversation between E+Co's co-founders and an employee in Latin America who had raised the tough question of scale at E+Co's 2006 annual retreat. One of the co-founders' response for getting E+Co 10 times more impactful in emerging economies was to adopt what he called a "strategy of wedges." Also presented is a set of complementary strategies that together could help achieve steady local impact and rapid growth. The conve...Starting at €5.74
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E-Public Relations
Villanueva, Julian; Ferrándiz, Luis; Balmaseda, CarmenTechnical Note MN-402MarketingEl concepto de relaciones públicas digitales es relativamente reciente y se define como el uso estratégico y planeado de herramientas y tecnologías basadas en Internet y en los nuevos medios, para construir y mantener un diálogo (comunicación bidireccional) entre la organización y sus públicos. La función de las relaciones públicas (RR. PP.), tal y como la conocíamos, se enfrenta a un nuevo desafío: adaptarse adecuadamente a las nuevas exigencia...Starting at €8.20
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Mercadona Tech: separar la ducha de la bañera
Villanueva, Julian; Ferrándiz, LuisCase M-1396Information Technologies, Marketing, Service and Operations ManagementEn Mayo de 2022 Mercadona, de la mano de su división de e-commerce, estaba considerando cómo seguir creciendo. Hasta ese momento se había desarrollado lo que era probablemente el único supermercado online rentable en España. El modelo logístico de colmenas estaba operando en tan solo tres ciudades: Valencia, Madrid y Barcelona. Después de seis años había llegado el momento de expandirse a nivel nacional. Mercadona facturaba 510 millones de euros ...Starting at €8.20
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Mercadona Tech: Separating the Shower From the Bathtub
Villanueva, Julian; Ferrándiz, LuisCase M-1396-EInformation Technologies, Marketing, Service and Operations ManagementIn May 2022, Mercadona, along with its e-commerce division, was looking for ways to continue growing. They had developed what was probably the only profitable online supermarket in Spain up to the moment. The hive logistics model was operating in just three cities: Valencia, Madrid, and Barcelona. After six years, the time had come to expand domestically. Mercadona invoiced ?510m in e-commerce, but half of those sales (?263m) were done where the ...Starting at €8.20
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E+Co: A Tipping Point for Clean Energy Entrepreneurship (A)
Oana Branzei; Kevin McKagueCase IVEY-9B07M054-EEntrepreneurship, StrategyThis case describes E+Co's approach to promoting clean energy entrepreneurship in developing countries and its current strategic challenge; how to scale up its business model to reach 100 million unserved or underserved people in the developing world by 2020. In the last 12 years E+Co was successful at demonstrating and validating an "enterprise centered model" which offered reliable access and improved energy efficiency to the poor in emerging e...Starting at €8.20
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Vodafone España y su plan de grandes cuentas (B): Las cuentas globales
Vila, Victoriano; Villanueva, Julian; Poyatos, Juan MiguelCase M-1301Marketing, Service and Operations ManagementEn este documento se describe la evolución del programa de ventas a cuentas globales de Vodafone España entre los años 2007 y 2012, como continuación del caso del mismo nombre en su versión condensada, M-1297. Se detalla la relación necesaria entre las organizaciones locales y las centrales para asegurar la coordinación de la operación.Starting at €5.74
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La profesionalización de la red de ventas en The Veteran Tree
Villanueva, JulianCase M-1391Entrepreneurship, Leadership and People Management, MarketingEn marzo de 2022, Jim Heisser, director ejecutivo y fundador de The Veteran Tree Co, estaba reflexionando sobre los buenos resultados que su compañía había alcanzado en los últimos años. El crecimiento histórico en ventas y la rentabilidad eran algo de lo que estar orgulloso, y, tras el desastroso año 2020 para el sector (debido a la pandemia), en 2021 la compañía había vuelto a crecer fuertemente. Jim sentía que lo que había empezado como una pe...Starting at €8.20
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A Model of Clean Energy Entrepreneurship in Africa: E+Co's Path to Scale
Oana Branzei; Kevin McKagueCase IVEY-9B07M059-EEntrepreneurship, StrategyThe founder and executive director of E+Co faces the challenge of ten-fold growth and reviews the core parts of the company's innovative business model, the changes in the energy markets around the world, and the rationale for local solutions to energy scarcity and inefficiency. Also presented is a set of entrepreneurial growth strategies that preserve the core of the model - i.e., simultaneously tackling energy poverty and energy waste, and brin...Starting at €8.20
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Professionalizing the Sales Force at The Veteran Tree
Villanueva, JulianCase M-1391-EEntrepreneurship, Leadership and People Management, MarketingIn March 2022, Jim Heisser, MD and founder of The Veteran Tree Co, was reflecting on the strong results his company had achieved in recent years. The historical growth in sales and profitability were something to be proud of and-after 2020 which was a disastrous year for the sector due to the pandemic-the company had returned to strong growth in 2021. Jim felt that what started as a small operation with humble goals was now becoming very big. Big...Starting at €8.20
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The New York Times: Charging for Digital Content
Villanueva, Julian; Cabral, Luis; Ziskind, Julie MichelleCase M-1281-EMarketingThis case study covers the implementation stage, in March 2011, of the digital paywall by the U.S. paper the New York Times, which was ultimately launched in September 2011. It also provides some background and describes the current challenges facing the newspaper industry in the United States.Starting at €8.20