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PERSEO (C): Iberdrola's Corporate Entrepreneurship Quest
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-231-EEntrepreneurship, Innovation and ChangeIberdrola, a global utility company (4th market cap in the world) headquartered in Spain with revenues of 39.1 billion EUR, created in 2007 an innovation vehicle, PERSEO, to invest with majority stakes in start-ups working with renewable energy. In 2012, PERSEO pivoted to a corporate venture capital approach. In 2017, they added pilots and challenges to its ecosystem. In 2021, PERSEO had two unicorn exits. In 2022, PERSEO started a venture builde...Starting at €5.74
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PERSEO (C): Iberdrola: la búsqueda del emprendimiento corporativo
Pinheiro Saurin, Lucas; Prats, Mª JuliaCase E-231Entrepreneurship, Innovation and ChangeEn 2007, Iberdrola, una empresa de servicios públicos global (cuarta capitalización de mercado en el mundo) con sede en España con ingresos de 39.100 millones de euros, creó un vehículo de innovación, PERSEO, para invertir participaciones mayoritarias en nuevas empresas que trabajan con energías renovables. En 2012, PERSEO giró hacia un enfoque de capital de riesgo corporativo (CVC). En 2017, la empresa agregó pilotos y desafíos a su ecosistema. ...Starting at €5.74
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Atam: un nuevo modelo de previsión social sostenible (C)
Elvira, Marta; Prats, Mª JuliaCase DPO-389Business Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeLa crisis económica y los sucesivos planes de desvinculación laboral de Telefónica en España iban impactando inexorablemente en la viabilidad de Atam y sus explotaciones económicas. La asociación debía culminar sus procesos de reestructuración del antiguo sistema de provisión de servicios y concentrarse en construir un nuevo modelo de institución de previsión social sostenible. Se llegó a un punto de inflexión a partir del cual Atam comenzó a ace...Starting at €5.74
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Atam: A New Model of Sustainable Social Welfare (C)
Elvira, Marta; Prats, Mª JuliaCase DPO-389-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeThe economic crisis and the successive redundancy plans of Telefónica in Spain were having an inexorable effect on the viability of Atam and its economic operations. The association had to complete its restructuring of the old service delivery system and concentrate on building a new model for a sustainable social welfare institution. A turning point was reached, from which point Atam began to speed up all the transformation processes. The case d...Starting at €5.74
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The Culture to Cultivate
Halvorson, George C.Article HBS-F1307F-ELeadership and People ManagementThe CEO of Kaiser Permanente writes that instilling a foundational culture of continuous improvement is the only way to unify an organization as large and diverse as his. People must understand how small improvements add up to big differences; they must love improving; and they must have confidence in their colleagues.Starting at €8.20
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Getting to "Us"
Halvorson, George C.Article HBS-F1409F-EThe former CEO of Kaiser Permanente on the benefits and pitfalls of activating "us versus them" energy.Starting at €8.20
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Too Far Ahead of the IT Curve? (HBR Case Study and Commentary)
Glaser, John P.; Halvorson, George C.; Ford, Monte; Heffner, Randy; Kastor, John A.Article HBS-R0707A-EService and Operations ManagementPeachtree Healthcare has major IT infrastructure problems, and CEO Max Berndt is struggling to find the right fix. He can go with a single set of systems and applications that will provide consistency across Peachtree's facilities but may not give doctors enough flexibility. Or he can choose service-oriented architecture (SOA), a modular design that will allow Peachtree to standardize incrementally and selectively but poses certain risks as a new...Starting at €8.20
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El caso HBR: Un sistema de TI demasiado vanguardista
Glaser, John P.; Halvorson, George C.; Ford, Monte; Heffner, Randy; Kastor, John A.Article HBS-R0707AService and Operations ManagementPeachtree Healthcare tiene grandes problemas de infraestructura de TI, y CEO Max Berndt está luchando para encontrar la solución correcta. Se puede ir con un único conjunto de sistemas y aplicaciones que proporcionan consistencia a través de las instalaciones de Peachtree, pero no puede dar a los médicos la flexibilidad suficiente. O puede elegir la arquitectura orientada al servicio (SOA), un diseño modular que permitirá la estandarización de Pe...Starting at €8.20
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Too Far Ahead of the IT Curve (HBR Case Commentary)
Glaser, John P.; Halvorson, George C.; Ford, Monte; Heffner, Randy; Kastor, John A.Article HBS-R0707Z-EService and Operations ManagementPeachtree Healthcare has major IT infrastructure problems, and CEO Max Berndt is struggling to find the right fix. He can go with a single set of systems and applications that will provide consistency across Peachtree's facilities but may not give doctors enough flexibility. Or he can choose service-oriented architecture (SOA), a modular design that will allow Peachtree to standardize incrementally and selectively but poses certain risks as a new...Starting at €8.20
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Argo Interactive (B): Surviving in the Roller-Coasting Mobile Industry: A struggling mobile software provider must decide whether to retreat, refocus, or rebrand
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-5-EEntrepreneurship, Information Technologies, Innovation and ChangeThis case B cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "Argo Interactive (A): Surviving in the Roller-Coasting Mobile Industry" [EFC-1-E]. This second part illustrates the decisions the firm took during and after their near-death crisis with regard to financing, market focus, product (re-)development, HR issues, positioning and the overall survival strategy of the firm, and the consequences this had. Dev...Starting at €8.20