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UnbeLEAFable Snacks
Wilcox, Ronald T.; Grushka-Cockayne, Yael; King, Nick; White, JohnCase DARDEN-M-0911-EMarketingIn this case a business school student, Kate Maxwell, must decide whether to accept a job offer in wealth management or pursue her dream of building her own company around healthy gummy snacks for children. Because Maxwell’s gummies rely on high-quality, fresh ingredients that are more expensive than those used in similar gummy snacks, they would have to carry a hefty price premium in the marketplace to be viable. Could this new brand concept cre...Starting at €8.20
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Bystander Intervention: USA Gymnastics and Beyond (B)
Freeman, R. Edward; Mead, Jenny; Liedtka, Jeanne M.; Grushka-Cockayne, Yael; Santos, GraceCase DARDEN-E-0483-EBusiness Ethics and Corporate Social ResponsibilityThis partially disguised, public-sourced case, a follow-up to “Bystander Intervention: USA Gymnastics and Beyond (A)” (UVA-E-0482), details what happened after top gymnastics coach Megan Peterson reported team doctor Larry Nassar to USA Gymnastics leadership for his abuse of young athletes. It turned out that many others had tried to report Nassar for various instances of inappropriate behavior and abuse over the years, but coaches, trainers, adm...Starting at €5.74
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IESE Insight. Issue 14. Third Quarter 2012
IESE InsightMagazine REV-34-EInnovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyJay Rao (Babson) defines his terms, so that everyone understands exactly what is meant by the discipline of innovation, before trying to put it into practice. IESEs Carlos García Pont & Paulo Rocha e Oliveira reveal the barriers that prevent organizations from having a market mind-set, which is essential for maintaining a cycle of innovation. Robert G. Cooper (Michael G. DeGroote School of Business, McMaster University) identifies five vectors t...Starting at €22.00
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IESE ON. Lead yourself to lead
Ginebra, Gabriel; Reiche, Sebastian; Neeley, Tsedal; Rosanas, Josep Maria; Andreu i Civit, Rafael; Evangelia Demerouti; Clark, Dorie; IESE InsightDossier DOS-43-ELeadership and People ManagementWhat does it mean to be a good leader? Why should you want to be one, and what point are you at in your journey? Where, ultimately, do you want to go?
Leadership isn't a clearly marked path. It begins with you, with your knowledge of yourself and your ability to reflect on the world around you.
With this collection of articles, we provide the information you need to understand the kind of leader you are today, and the one you co...Starting at €15.00
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IESE Insight. Número 18. Tercer trimestre 2013
IESE InsightMagazine REV-41Information Technologies, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategyLa digitalización ha llegado a todas las esferas de la sociedad, incluida la empresa. Este fenómeno conlleva cambios en los modelos de negocio, la organización del trabajo y la manera de dirigir. Este número de IESE Insight ayuda a entender las distintas dimensiones que deben tener en cuenta los directivos para liderar la transformación digital de sus empresas. Evgeny Kaganer, Sandra Sieber y Javier Zamora analizan las cinco habilidades qu...Starting at €22.00
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IESE ON. Liderarte para liderar
Ginebra, Gabriel; Reiche, Sebastian; Neeley, Tsedal; Rosanas, Josep Maria; Andreu i Civit, Rafael; Evangelia Demerouti; Clark, Dorie; IESE InsightDossier DOS-43Leadership and People Management¿Qué significa ser un buen líder? ¿Para qué quiero serlo? ¿En qué punto estoy? ¿A dónde me gustaría llegar?
Sin duda, el liderazgo empieza por uno mismo. De ahí la importancia del autoconocimiento y la reflexión personal que te proponemos.
En esta colección de artículos, encontrarás la información que necesitas para reflexionar sobre el tipo de líder que eres hoy y el que podrías llegar a ser desarrollándote a ti y ayudando a tu...Starting at €15.00
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IESE Insight. Issue 37. Second Quarter 2018
IESE InsightMagazine REV-79-EInnovation and Change, Leadership and People Management, StrategyDesign thinking is a vital tool for growth and innovation. This dossier shows you how to use it successfully. Joaquim Vilà and Xavier Camps share a practical method for discovering the latent needs of users so that companies can generate new opportunities. Manuel E. Sosa discusses how companies can build a design culture that is profitable and solves complex social challenges, often in surprising ways. Jeanne M. Liedtka highlights three common ch...Starting at €22.00
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IESE Insight. Número 2. Tercer trimestre 2009
IESE InsightMagazine REV-2Accounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Entrepreneurship, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyLa revista número dos de IESE Insight le descubre el poder del esfuerzo compartido para multiplicar capacidades e incrementar el valor de los negocios, a través de alianzas, colaboraciones y co-creación. En este dossier el lector conocerá las claves de las estrategias de asociación de la mano de Kathleen M. Eisenhardt (Stanford) y Pinar Ozcan (IESE); el ¿poder del dos¿, de Thomas Vollmann y Carlos Cordón (IMD), como modelo para mantener re...Starting at €22.00
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IESE Insight. Issue 18. Third Quarter 2013
IESE InsightMagazine REV-41-EInformation Technologies, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategyThis IESE Insight is designed to help managers understand the various dimensions of digital transformation, and learn which skills are needed to navigate the seas of change successfully. Evgeny Káganer, Javier Zamora & Sandra Sieber synthesize the qualities, practices and approaches of the digitally minded leader, suggesting at least five important dimensions that make up the digital mind-set. Andy Rowsell-Jones presents models to help companies ...Starting at €22.00
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Billie Jean King: Serving Up Leadership
Freeman, R. Edward; Grushka-Cockayne, Yael; Liedtka, Jeanne M.; Mead, JennyCase DARDEN-E-0488-EBusiness Ethics and Corporate Social ResponsibilityThroughout a lifetime of athletic success, hard work, high visibility, and professional and personal challenges both on and off the tennis court, Billie Jean King, an icon of both professional tennis, business, and activism, remained deeply committed to gender equality, social parity, and justice. In tennis and beyond, King had fought many battles, overcome many challenges, and knocked down barriers in the sports world and beyond. She had promote...Starting at €8.20