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Icelandair (C): WOW Now
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualCase SM-1689-ECorporate Governance, Innovation and Change, StrategyThis three-part case series considers Icelandair at a couple of key inflection points in its recent history. Case A, set in early 2017 on the airline's 80th anniversary, the airline is faced to question its strategy after its impressive seven-year run of dynamic growth and solid returns comes to a somewhat abrupt end due to extreme pricing competition and upward cost pressure. The case delves into the development of the airline and its "hybrid" b...Starting at €5.74
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Icelandair (C): Y ahora, WOW
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualCase SM-1689Corporate Governance, Innovation and Change, StrategyEn este caso en tres partes se presenta a Icelandair en un par de momentos decisivos de su historia reciente. En el caso A, situado a principios de 2017, en el 80 aniversario de la aerolínea, la compañía debe plantearse su estrategia tras un período impresionante de siete años de crecimiento dinámico y buenos resultados que llega a su fin de forma más o menos brusca debido a la competencia de precios extrema y la presión de los costes al alza. El...Starting at €5.74
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Icelandair (A, B, C, D y E) - Teaching Note
Mitchell, Jordan; Sigurjonsson, Throstur Olaf; Berrone, PascualTeaching Note SMT-132-ECorporate Governance, Innovation and Change, StrategyThis five-part case series considers Icelandair at a couple of key inflection points in its recent history. Case A, set in early 2017 on the airline's 80th anniversary, the airline is faced to question its strategy after its impressive seven-year run of dynamic growth and solid returns comes to a somewhat abrupt end due to extreme pricing competition and upward cost pressure. The case delves into the development of the airline and its "hybrid" bu...Starting at €0.00
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Creating a Cluster around a Clown: The Montreal Circus Cluster (C)
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCase SM-1599-EInnovation and Change, StrategyThe case describes the late developments of the circus cluster in Montreal. By 2007 an active community had been organized around the circus in Montreal, including forty circus companies, twenty schools, several production agencies and social-change organizations as well as hundreds of professional circus artists. The circus had also created an entire industry of specialized services including presenters, administrators, riggers, suppliers, techn...Starting at €5.74
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Unity Airways: Chris Watson (B)
Frey, Sherwood C. Jr.; Bass, LucienCase DARDEN-QA-0728-EDecision AnalysisJust as Chris Watson thanked the previous client for her patience, the shift supervisor reminded Watson that the line was still very long and that the cases needed to be resolved expeditiously and cost-effectively. As the next client stepped forward, Watson saw someone who was obviously vexed by the interruption of the flight and by the delay in rescheduling her itinerary.Starting at €5.74
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Unity Airways: Melissa White (A)
Frey, Sherwood C. Jr.; Bass, Lucien; Yu, ElaineCase DARDEN-QA-0721-EDecision AnalysisMelissa White, a Richmond-based consultant, looked forward to the short visit with her parents in Hong Kong. She had booked her itinerary with Unity Airways and was about to begin the journey. Please see the (B) case (UVA-QA-0722) for the unfortunate details regarding the beginnings of her trip.Starting at €8.20
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The Virginia Carlton-Taylor Hayden
Frey, Sherwood C. Jr.; Bass, Lucien; Mahmood, HassanCase DARDEN-QA-0781-EDecision AnalysisWith the final paper of the semester now submitted, there was only one remaining obstacle for Taylor Hayden before departing tomorrow afternoon for an exciting and challenging summer internship with a strategic consulting firm in Washington, DC: a meeting with Hunter Morgan. Morgan was the final prospect interested in subletting Hayden’s bedroom in the Virginia Carlton for the summer. All other inquiries had led to dead ends. If Morgan did not ag...Starting at €8.20
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The Virginia Carlton-Hunter Morgan
Frey, Sherwood C. Jr.; Bass, Lucien; Mahmood, HassanCase DARDEN-QA-0782-EDecision AnalysisHunter Morgan had looked at several apartments over the past week, and Taylor Hayden’s apartment in the Virginia Carlton topped the list. The Virginia Carlton was a newly constructed and well-maintained apartment building on Jefferson Park Avenue, located fairly close to the central grounds of the University of Virginia. If there were an available space in the building’s underground parking garage, Morgan’s car could be left there, and the bus wo...Starting at €8.20
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Unity Airways: Chris Watson (A)
Frey, Sherwood C. Jr.; Bass, Lucien; Yu, ElaineCase DARDEN-QA-0723-EDecision AnalysisChris Watson, a customer service representative at Unity Airways, had just begun to address the rebooking of Melissa White, one of the almost 100 passengers whose itineraries would have to change due to an in-flight emergency with a Washington-Chicago flight. White's ultimate destination was Hong Kong; unfortunately, all the available rebooking alternatives involved at least a one-day delay in her arrival. Watson needed to take care of White's ne...Starting at €8.20
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Unity Airways: Melissa White (B)
Frey, Sherwood C. Jr.; Bass, Lucien; Yu, ElaineCase DARDEN-QA-0722-EDecision AnalysisMelissa White was on her way for a long-awaited visit with her parents in Hong Kong. But the first leg of her trip, a Unity Airways Washington–Chicago flight, was forced to return to Washington, D.C., due to engine trouble. After waiting three hours at customer service for the rebooking of her itinerary, White reached the front of the line. She was prepared to hear that her trip would be delayed a day. Although this would shorten the stay with he...Starting at €5.74