This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
The Rocky Mountain Institute: Reinventing the Think and Do Tank of the Future
Massa, Lorenzo; Rosenberg, MikeCase SM-1604-EInnovation and Change, StrategyIn 2007, Michael Potts was appointed CEO of the Rocky Mountain Institute (RMI). RMI is an independent, non-profit "think and do tank" with the mission of promoting the efficient and restorative use of resources. While the Institute is well-known for its outstanding research and innovative ideas, Michael Potts soon realized it needed a management culture and a new strategic focus. The case illustrates RMI's restructuring process and the challenges...Starting at €8.20
-
Barcelona: A Roman Village Becoming a Smart City (Abridged)
Carrasco, Carlos; Ricart, Joan Enric; Berrone, PascualCase SM-1646-EInformation Technologies, Innovation and Change, StrategyOn July 2, 2014, Josep Ramon Ferrer, director of the ICT and smart city strategy at Barcelona City Council, finished the second round of meetings with the companies selected to participate in the competitive dialogue to create City OS, Barcelona's operating system. City OS was one of the key milestones in Barcelona's smart city strategy. It aimed to enable the council to acquire and process data from urban operations in a rapid, efficient, effect...Starting at €8.20
-
Republic Cell
Schroeter, Andreas; Rosenberg, MikeCase SM-1586-EDecision AnalysisAfter months of hard work, a telecommunications executive is told not to bid on an important contact in a Latin American country, as his immediate superior has told him at the last minute that it is too risky. He is faced with the decision of whether to try to go over his boss's head or, should he accept the decision, what to tell his team.Starting at €8.20
-
Alce Nero - Towards a New Business Model for Organic Food
Massa, Lorenzo; Rosenberg, MikeCase SM-1622-EStrategyFounded in 1978, Alce Nero & Mielizia SpA is an Italian company, leader in the production and commercialization of organic food. The case discusses the history of Alce Nero & Mielizia SpA, the evolution and booming of the organic food industry in Europe and the challenges faced by the company's management during the transition towards an innovative reciprocity business model. In this new model, Alce Nero opens up its equity to its existing custom...Starting at €8.20
-
EcoEssence: Creating a sustainable brand in the beauty category
Rosenberg, Mike; de Oca, María; Sastre Boquet, IsaacCase SM-1762-EMarketing, StrategyIn 2023, the French personal care conglomerate Clément appointed Charlotte Girard as the new brand manager of EcoEssence, a sustainable line of beauty and personal care products. This fledging brand had been launched in 2018, targeting the eco-conscious consumer segment that was willing to pay a premium price for a more natural/ sustainable offer. Girard took over at a critical point if time for EcoEssence. After a troubled arrival to the market...Starting at €8.20
-
Barcelona: de villa romana a smart city
Carrasco, Carlos; Ricart, Joan Enric; Berrone, PascualCase SM-1625Information Technologies, Innovation and Change, StrategyEl 2 de julio de 2014, Josep Ramon Ferrer, director de Estrategia IT & Smart City del Ayuntamiento de Barcelona, finalizó la segunda ronda de reuniones con las empresas seleccionadas para participar en el diálogo competitivo con el objetivo de crear City OS, el sistema operativo de la ciudad. City OS era uno de los pilares clave en la estrategia smart city de Barcelona y su fin principal era proporcionar al ayuntamiento la capacidad de adquirir y...Starting at €8.20
-
The Rocky Mountain Institute: Making Ideas Real
Massa, Lorenzo; Rosenberg, MikeCase SM-1582-EDecision Analysis, Innovation and Change, StrategyRocky Mountain Institute is a U.S.-based organization that conducts research and demonstration projects in the area of sustainability in general and energy in particular. The case study charts its development over the last 20 years and explores whether or not it should expand beyond the United States.Starting at €8.20
-
Quimera: Making Sustainability Happen
Rosenberg, Mike; Moreno, Victoria C.Case SM-1588-EEntrepreneurshipQuimera is a Spanish start-up firm that was founded in 2009 by Javier De Rocafort. It aims to overcome the financial constraints associated with the development of sustainable projects in the areas of mobility and energy. Within the relatively new category of the "environmental goods and services sector," Quimera uses a business model where fixed assets are nearly irrelevant and networks are at its core. This case gives students the opportunity t...Starting at €8.20
-
The Leading Electronics Green Movement: How To Go Global
Rosenberg, MikeCase SM-1719-EBusiness Ethics and Corporate Social Responsibility, StrategyLeading Electronics tells the story of a Regional President of a large consumer electronics company who undergoes a personal conversion to sustainability and then uses his position to create a social movement to plant trees in response to climate change. His challenge is how to extend his success to the rest of the global organization.Starting at €8.20
-
Operational Sustainability: From Vision to Strategy at Henkel
Rosenberg, Mike; Moreno, Victoria C.Case SM-1603-EBusiness Ethics and Corporate Social Responsibility, StrategyIn 2011, Henkel launched its latest sustainability strategy, Factor 3. It links sustainability to sales performance and resource efficiency. The case presents the evolution of Henkel's approach to sustainability over a 50-year period and the challenges faced by Charlotte Kuszewsky, a line manager who must balance the sustainability targets with an increasingly difficult business situation, due to the financial crisis in Europe.Starting at €8.20