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The Entrepreneur's Dilemma: Alibaba, Tencent and Amazon as e-Commerce Platforms
Ning Su; Yulin Fang; Haibin Yang; Yukun Yang; Xin QiuCase IVEY-9B15E015-EEntrepreneurship, Information Technologies, StrategyA nascent women’s apparel online store on Tmall, China's largest business-to-consumer retail platform operated by Alibaba Group, was just beginning to establish itself on the online market utilizing the tools and services provided by Tmall to develop and operate its business. Within four months after the business was launched, Tmall unexpectedly released a new policy which significantly increased the annual service fee and cash deposit for indivi...Starting at €8.20
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Amazon in China
Ning Su; Ming Dong; Amy Ni; Anna FuCase IVEY-9B21M062-EStrategyAmazon.com Inc. (Amazon), the Seattle-based e-commerce giant, leaped into China with a buyout of Joyo.com Limited, China’s largest online book, music, and video retailer, in 2004. Amazon had the ambition of becoming the dominant online retailer in China bStarting at €8.20
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Alibaba Group: Technology, Strategy, and Sustainability
Ning Su; Pratima Bansal; Pamela LaughlandCase IVEY-9B16E036-EEntrepreneurship, StrategyAlibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company’s 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company’s founder and chairman, Jack Ma, had used the funds to globally expand Alibaba’s operations and its hold on diverse marke...Starting at €8.20
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Alibaba Group: Technology, Strategy, and Sustainability (Spanish Version)
Ning Su; Pratima Bansal; Pamela LaughlandCase IVEY-9B16ES036Entrepreneurship, StrategyAlibaba Group (Alibaba) had grown from its founding in 1999, in an effort to help Chinese manufacturers and exporters reach global markets, to become a global leader in e-commerce, big data, and cloud technology. The company’s 2014 initial public offering on the New York Stock Exchange had been the largest to date. The company’s founder and chairman, Jack Ma, had used the funds to globally expand Alibaba’s operations and its hold on diverse marke...Starting at €8.20
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Es posible programar modelos de negocio
Zamora, JavierArticle ART-3013Information Technologies, Innovation and Change, StrategyLas conexiones digitales y los datos que generan las innumerables interacciones entre organizaciones, personas y cosas han crecido de forma exponencial. Los directivos pueden utilizar esta densidad digital para mejorar sus modelos de negocio o crear otros completamente nuevos. Este artículo presenta un modelo práctico para ayudarles a sacar partido de los datos conectados e identificar los elementos programables de su propuesta de valor. El autor...Starting at €8.20
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Bitcoin: Deciphering the Crypto-currency
Zamora, Javier; Rahnema Alavi, Ahmad; Tatarinov, KatherineCase SI-191-EEntrepreneurship, Finance, Information TechnologiesBitcoin was one of the first implementations of a concept called crypto-currency. It was built on the notion that money can be any object or any sort of record accepted as payment for goods and services and repayment of debts in a given country or socio-economic context. Bitcoin was designed around the idea of a new form of money that used cryptography to control its creation and transactions, rather than relying on central authorities. In short,...Starting at €8.20
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Shein: What is the Future of Fast Fashion?
Ning Su; Flora HuangCase IVEY-W34176-EInformation Technologies, StrategyIn 2021, Shein’s app was ranked as the most downloaded shopping app in the e-commerce space, surpassing that of the technology giant Amazon.com Inc. A driver of Shein’s high adoption was how it leveraged technology throughout its business model: from analyzing consumer data to designing garments and manufacturing products to shipping clothing in a timely manner, Shein disrupted the fast-fashion space through its use of information technology. Wit...Starting at €8.20
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Anovo Ibérica: introduciendo IA en las operaciones
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-207Information Technologies, Innovation and Change, Service and Operations ManagementEn 2018 Anovo, un proveedor de servicios posventa para productos de tecnología, empezó a estudiar la posibilidad de utilizar IA para mejorar la eficiencia de sus operaciones. En 2020, ja estaba en marcha la prueba piloto de su primera implementación: un nuevo proceso de diagnóstico automatizado, que empleaba aprendizaje automático (machine learning o ML) para optimizar las operaciones de la empresa en reparación de smartphones. Hasta el momento l...Starting at €8.20
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Paack: Harnessing Data in the Logistics Industry
Zamora, Javier; Valor Sabatier, Josep; Sastre Boquet, IsaacCase SI-213-EEntrepreneurship, Information Technologies, Innovation and ChangeIn early 2021, Jan de Tienda, Chief Strategy and Data Officer (CSO/CDO) of Paack and Chief Executive Officer (CEO) Fernando Benito were discussing the next steps for the rapidly growing company, which was becoming more and more complex as it grew in scale. Paack was a parcel delivery company that allowed final customers to schedule their deliveries. This reduced the number of failed delivery attempts and resulted in more convenience and efficienc...Starting at €8.20
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crowdSPRING: "Design the Future" Competition
Káganer, Evgeny; Zamora, Javier; Oré, CarlosCase SI-180-EInformation TechnologiesThe co-founders and managing partners of crowdSPRING, a global marketplace for crowdsourced creative services located in Chicago, IL, were discussing the pipeline of ongoing projects. The development team was working at full capacity, on track for an on-time release of a set of new features and upgrades for the site. This was business as usual. There was, however, a non-trivial decision that Kimbarovsky and Samson needed to make. LG Electronics, ...Starting at €8.20