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Tracy Edwards and Maiden (E): Southern Ocean Decision
Tracy Edwards; Gerard Seijts; Ann C. FrostCase IVEY-9B21C024-EEntrepreneurship, Leadership and People ManagementSupplement for product 9B21C020.Starting at €5.74
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Tracy Edwards and Maiden (A), (B), (C), (D), (E), & (F) - Teaching Note
Gerard Seijts; Tracy Edwards; Ann C. FrostTeaching Note IVEY-8B21C020-EEntrepreneurship, Leadership and People ManagementTeaching note for product 9B21C020.Starting at €0.00
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Negotiating a New Agreement (E): Marcus Tatum-Owner of the San Antonio Sharks
Ann C. Frost; Justin PattersonCase IVEY-9B21C033-ELeadership and People ManagementSupplement for product 9B21C029.Starting at €5.74
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Negotiating a New Agreement: The NFLPA and NFL Owners (A, B, C, D, E, F & G) - Teaching Note
Ann C. Frost; Justin PattersonTeaching Note IVEY-8B21C029-ELeadership and People ManagementTeaching note for product 9B21C029.Starting at €0.00
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Microsoft adCenter
Coles, Peter A.; Edelman, BenjaminCase HBS-908049-EStrategyMicrosoft considers alternatives to expand its presence in online advertising, especially text-based pay-per-click advertising. Google dominates, and it is unclear how Microsoft can grow, despite considerable technical and financial resources. Microsoft considers a set of alternatives, each with clear benefits but also serious challenges.Starting at €8.20
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TheLadders
Coles, Peter A.; Edelman, Benjamin; Hall, Brian J.; Bennett, NicoleCase HBS-908061-EMarketingDespite strong appeal among job seekers and outside recruiters, TheLadders' corporate job listings seem to lag. Could raising prices help solve the problem? TheLadders considers this strategic paradox.Starting at €8.20
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Cambrian House
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-608016-ECambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting process to select the best ideas. The company is now considering the deployment of a prediction market to deepen user involvement and commitment in its innovation; however, it is not sure...Starting at €8.20
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Mobilizing an Online Business
Coles, Peter A.; Edelman, BenjaminCase HBS-913061-EEntrepreneurs starting online businesses often need to mobilize multiple sets of users or customers, each of whom hesitates to participate unless others join also. This case presents several challenges with similar structure.Starting at €8.20
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Newstar Magazine Exercise - Teaching Note
Andrew Stevens; Ann C. FrostTeaching Note IVEY-8B17C050-ELeadership and People ManagementTeaching note for products 9B17C050, 9B17C051, and 9B17C052.Starting at €0.00
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TheLadders, Teaching Note
Coles, Peter A.; Edelman, BenjaminTeaching Note HBS-909005-EMarketingTeaching Note for [908061].Starting at €0.00