This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
An Entrepreneur's Future Calling: Human Capital Risk and Exit Dilemmas
Anshu Sharma; Jyotsna BhatnagarCase IVEY-9B14C035-EEntrepreneurship, Leadership and People Management, StrategyA novice entrepreneur and a strong believer in ethical business practice has tried to build a family-oriented culture in his business process outsourcing company. However, although he created a friendly atmosphere, he still faced performance and attrition issues. The company grew in size and financial worth but the entrepreneur persisted in looking for better opportunities for a new business venture. He developed the idea of a new e-commerce vent...Starting at €8.20
-
Cyberpreneur's Wake-up Call: Cyber Security and Millennial Talent Crises
Nakul Gupta; Arjun Bhatnagar; Jyotsna BhatnagarCase IVEY-9B13E029-EEntrepreneurship, Information Technologies, Leadership and People Management, StrategyIt was summer of 2013, and the news of cyber-attacks and information security breaches was on the rise in India, as it was worldwide. Incidents such as the Axis bank’s cyber-crime incident and the news of the American National Security Agency’s global e-surveillance were creating consternation and dilemmas in the minds of information security consultants. One such consultant owned and operated an information security company, Percept Softech, a L...Starting at €8.20
-
Fabuloussavings.com (Spanish version)
Michael R. Pearce; Patrick LeuCase IVEY-9B01AS16Entrepreneurship, MarketingMuchas cosas han pasado en solo un año desde que el fundador de Fabuloussavings lanzó el servicio de cupones electrónicos. La compañía, que presenta varias páginas de servicios y cupones de descuento en su sitio de Internet, ha sido vendida a un competidor. Debido a estos cambios, el creador original y todavía jefe de estrategias del sitio, siente que Fabuloussavings esta necesitando una mejora. Existen varios factores a considerar en la selecció...Starting at €8.20
-
Marketing Management
Michael R. PearceTechnical Note IVEY-9B08A015-EKnowledge and Communication, MarketingMarketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.Starting at €8.20
-
Maple Leaf Simply Fresh (D)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A011-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.Starting at €5.74
-
Maple Leaf Simply Fresh (C)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A010-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the results of the first year after the launch and the next challenges the team faces are discussed.Starting at €5.74
-
Maple Leaf Simply Fresh (B)
Terry H. Deutscher; Michael R. Pearce; Diane SilvaCase IVEY-9B11A009-EMarketingIn this supplement to Maple Leaf Simply Fresh (A), the launch team is preparing for questions that senior management is expected to ask (before giving the final go-ahead) about how the team plans to mitigate risks during the launch.Starting at €5.74
-
Saankhya Labs: Compete, Collaborate, or Disappear - Teaching Note
Brajesh Mishra; Avanish Kumar; Jyotsna BhatnagarTeaching Note IVEY-8B20M002-EStrategyTeaching note for product 8B20M002.Starting at €0.00
-
Fluorescent Group: Blue Ocean Shift
Vishnu Chandar Venkatesh; Veeresh Sharma; Jyotsna BhatnagarCase IVEY-9B18M176-EEntrepreneurship, StrategyFluorescent Group (Fluorescent) was an Indian company specializing in manufacturing filament products that were used in incandescent light bulbs. It had been a market leader for over 30 years, and by 2017, it had seven group companies and over 400 employeStarting at €8.20
-
Amazon as an Employer - Teaching Note
Jyotsna Bhatnagar; Shweta Jaiswal ThakurTeaching Note IVEY-8B16C006-ELeadership and People ManagementTeaching note for product 9B16C006.Starting at €0.00