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Uber: El futuro de la movilidad
Samila, Sampsa; Wehrheim, David; Biquez Talayero, JesúsCase SM-1721Business Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and Change, StrategyEste caso describe la evolución de Uber y su situación en el momento de la OPI, en la primavera de 2019. El caso permite una rica discusión sobre la economía de plataforma y, en concreto, sobre el multihoming y los costes de cambiar por ambas partes, señalando los graves límites del potencial de rentabilidad del modelo. Además, hay material para debatir sobre cómo cambiarían la economía la regulación de la relación laboral con los conductores y l...Starting at €8.20
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Glovo: De start-up a Unicornio
Ricart, Joan Enric; Carenzo, Mathieu; Tapia, AlbertCase SM-1694Innovation and Change, StrategyEn el contexto de la revolución digital y el uso masivo de dispositivos inteligentes conectados a Internet, los hábitos de consumo han cambiado radicalmente. Actualmente, una gran parte de la población compra desde su casa, y los consumidores pueden comparar y elegir productos entre una gran variedad de opciones y vendedores, por lo que la competencia es feroz. Las empresas locales, como los restaurantes, ya no compiten solo con la tienda de al l...Starting at €8.20
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Nikon
Boulongne, Romain; Samila, Sampsa; Singh, Parul; Wehrheim, DavidCase SM-1741-EStrategyThis case describes Nikon's competitive strategy in the imaging business area and provides a comprehensive description of Nikon's competitive environment. The case also discusses Nikon's model of value creation and value capture as well as the different areas of growth for Nikon given the constraints related to industry structure.Starting at €8.20
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Glovo: From Startup to Unicorn
Ricart, Joan Enric; Carenzo, Mathieu; Tapia, AlbertCase SM-1694-EInnovation and Change, StrategyIn the context of the digital revolution and the mass use of smart devices connected to the Internet, consumer habits have changed radically. Now a large proportion of the population shops from home, and consumers can compare and choose products from a wider variety of options and sellers. So competition is fierce. Local businesses, such as restaurants, no longer compete with only the business next door but also with other businesses located else...Starting at €8.20
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Boeing 737 (C)
Samila, Sampsa; Wehrheim, David; Biquez Talayero, Jesús; Baeza, AntoniaCase SM-1729-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Innovation and Change, StrategyThese cases describe how Boeing handled the situation of their 737 airplane. Designed in the 1960s, it was difficult to update with current engines in the 2010s. Faced with high competitive pressure, Boeing opted for shortcuts and created the 737Max, which had two accidents and was grounded worldwide.Starting at €5.74
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Boeing 737 (A): Developing The Best-Selling Airplanes of Tomorrow
Samila, Sampsa; Wehrheim, David; Biquez Talayero, Jesús; Baeza, AntoniaCase SM-1727-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Innovation and Change, StrategyThese cases describe how Boeing handled the situation of their 737 airplane. Designed in the 1960s, it was difficult to update with current engines in the 2010s. Faced with high competitive pressure, Boeing opted for shortcuts and created the 737Max, which had two accidents and was grounded worldwide.Starting at €8.20
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Uber: The Future of Mobility
Samila, Sampsa; Wehrheim, David; Biquez Talayero, JesúsCase SM-1721-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and Change, StrategyThis case describes the evolution of Uber and its situation at the time of its IPO in the spring of 2019. This case allows a rich discussion of platform economics and, in particular, about multihoming and switching costs on both sides, pointing towards severe limits on the potential profitability of the model. Furthermore, there is material for discussion on how the regulation of the relationship with drivers, as well as the emergence of autonomo...Starting at €8.20
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Boeing 737 (B)
Samila, Sampsa; Wehrheim, David; Biquez Talayero, Jesús; Baeza, AntoniaCase SM-1728-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Innovation and Change, StrategyThese cases describe how Boeing handled the situation of their 737 airplane. Designed in the 1960s, it was difficult to update with current engines in the 2010s. Faced with high competitive pressure, Boeing opted for shortcuts and created the 737Max, which had two accidents and was grounded worldwide.Starting at €5.74
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Glovo - Teaching Note: From Startup to Unicorn
Ricart, Joan Enric; Carenzo, Mathieu; Tapia, AlbertTeaching Note SMT-138-EInnovation and Change, StrategyIn the context of the digital revolution and the mass use of smart devices connected to the Internet, consumer habits have changed radically. Now a large proportion of the population shops from home, and consumers can compare and choose products from a wider variety of options and sellers. So competition is fierce. Local businesses, such as restaurants, no longer compete with only the business next door but also with other businesses located else...Starting at €0.00