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Dont Be Seduced by Charisma
Tosi, Henry L.; van Scotter, JamesArticle ART-1864-ELeadership and People ManagementWhen a firm is not doing so well, and the board thinks about replacing the CEO, the first question is, What kind of CEO do we need? The answer is often the same: someone with lots of experience and a proven track record, but also, a highly charismatic figure. But how essential is it for the CEO to be charismatic? Do charismatic CEOs achieve better financial performance, which might justify the higher personal compensation they command? Be caref...Starting at €8.20
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Don't Be Undersold!
Steenkamp, Jan-Benedict E.M.; Kumar, NirmalyaArticle HBS-R0912K-EMarketing"Aldi" is a word that strikes fear in the hearts of brand managers across Europe. A chain of low-budget retail stores with sales of $73.5 billion in 2008, Aldi invented what is commonly referred to as the hard-discount store, a format that is destroying between a quarter and a half trillion dollars in brand sales annually. Brand executives at major consumer packaged goods companies have mostly been caught off guard by this success. The authors' r...Starting at €8.20
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Jobs to Be Done: Application in Environments of High Digital Density
Pérez Balaguer, Jesús; Gregory, Robert Wayne; Zamora, JavierTechnical Note SIN-62-EInformation Technologies, Innovation and Change, MarketingThe Jobs to Be Done (JTBD) theory is grounded upon the fact that customers do not buy products or services but instead "hire" them to do a given "job"; hence its name. This technical note introduces JTBD theory and explains how to apply it in an environment of high digital density.Starting at €8.20
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Being an Old Organization Can Still Be a Good Thing
Vedrana Savic; Michael Moore; Babak MoussaviArticle IVEY-9B19TC03-ELeadership and People ManagementResearch shows mature firms can turn their age into an advantage. All it takes is the right perspective, even in the Digital Age.Starting at €8.20
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Multitaskers May Be Advertisers' Best Audience
Zigmond, Dan; Stipp, HorstArticle HBS-F1101Z-EMarketingMany media strategists have been so busy bemoaning the demise of the TV commercial that they've failed to spot a new opportunity: People are combining TV watching and internet use in ways that could be highly valuable to advertisers. Research shows that multitaskers often take what they see in a TV ad and run to the internet, looking for more information. Smart advertisers will be a step ahead, waiting for them there. Due to the highly graphical...Starting at €8.20
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Olapic on Amazon.com's Cloud (French Version)
Sieber, Sandra; Zamora, Javier; Sek, Tomasz; Goetschi, BeatCase SI-182-FREntrepreneurship, Information Technologies, Innovation and ChangeOn the morning of April 21, 2011, Alex Dantart, CTO of Olapic, was about to run the final testing of his New York-based IT start-up company's new service, uPhoto. The launch date of this innovative photo crowdsourcing service commissioned by Olapic's first corporate client, the newspaper the New York Daily News (NYDN), was slated for the end of April. Although it seemed that the Internet connection was working, Dantart was puzzled when he realize...Starting at €8.20
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Motos Zambrano A
Garrido Martinez, E.; García García, L.Case IIST-PI-182Service and Operations ManagementUn taller de motocicletas está en peligro de desaparecer por su mala gestión de sus operaciones. Tiene muchos clientes descontentos y su sistema de trabajo es muy ineficiente. La única manera de salvarlo es haciendo un cambio radical en su oferta de valor y en sus procesos. La metodología lean aplicada a los servicios puede ser su salvación.Starting at €8.20
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Be Prepared (Spanish version)
Fuld, LeonardArticle HBS-F0311CStrategyIt's easy for corporate strategists to get bogged down by the vast amount of data available to them. The trick is to separate the wheat from the chaff--and that's where a sophisticated early warning system comes into play. Building one takes three steps: Anticipate specific futures, appoint sentries, and expedite decision making.Starting at €8.20
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Be a Better Ally
Melaku, Tsedale M; Beeman, Angie; Smith, David G; Brad Johnson, WArticle HBS-R2006L-EThe Black Lives Matter and #MeToo movements have forced people in positions of power--namely, the white men who dominate institutional leadership roles--to realize they must personally step up to make organizations more fair and inclusive. That means playStarting at €8.20
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To Thine Own Staff Be Agreeable
Davies, Gary; Chun, RosaArticle HBS-F0706H-ELeadership and People ManagementStudies show that the more staffers' opinions of a company outshine customers', the greater that company's sales growth will be.Starting at €8.20