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Inés Rosales: retos comerciales
Rodríguez Bouzo, Silvia; Villafuerte, AntonioCase IIST-MI-77MarketingEn enero de 2003, Inés Rosales era un fabricante del sur de España de pastelería industrial (tortas de aceite) co n100 años de actividad y un producto artesanal de alta calidad. La actual propiedad había entrado en 1985 y, durante 17 años, había realizado una serie de mejoras de producción y de imagen que habían permitido a la empresa multiplicar por 6 sus ventas y mantenerse en un mercado muy difícil. Sin embargo, desde 2000 se venían percibiend...Starting at €8.20
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ET&T Co. Lucca's Decision (A) (French Version)
Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-77-FRLeadership and People ManagementThe objective of this case study is to describe the conflicts that can happen between different sectors of a company: the managers at corporate headquarters and the managers of the business units.Starting at €8.20
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IESE Insight. Número 36. Primer trimestre 2018
IESE InsightMagazine REV-77Corporate Governance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyLos recursos que necesitas pueden estar fuera de tu empresa. Antes de salir a buscarlos, descubre aquello que necesitas para que las alianzas funcionen. África Ariño y Rafael Andreu sintetizan los componentes "micro" que constituyen la base de la coordinación que permite que los participantes ajusten y orquesten mejor sus actividades conjuntas sin perder conocimiento importante por el camino. Jeffrey Reuer y Shivaram Devarakonda analizan cuándo e...Starting at €22.00
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ET&T Co. Lucca's Decision (A) (Portuguese Version, Brazil)
Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-77-PBLeadership and People ManagementThe objective of this case study is to describe the conflicts that can happen between different sectors of a company: the managers at corporate headquarters and the managers of the business units.Starting at €8.20
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E-Mail: Not Dead, Evolving
Gill, BarryArticle HBS-F1306Z-EInformation TechnologiesE-mail management company Mimecast shares the results of a 2012 survey of 2,600 workers in the U.S., UK, and South Africa who use e-mail every day. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.Starting at €8.20
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Business Custom Games (BCG) - Teaching Note
Ribera, JaumeTeaching Note PT-43-EService and Operations ManagementNote prepared as an aid to instructors in the classroom use of case P-1055-E Business Custom Games (BCG).Starting at €0.00
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Fashion2Go: Just Another Fashion E-Tailer
Aditya Kumar Banerjee; Rajesh PillaniaCase IVEY-9B15M127-EEntrepreneurship, StrategyIn 2014, as large investments poured into the e-commerce space in India, there was a general expectation that the online retail (e-tail) industry was heading toward a consolidation that would squeeze out smaller players. While e-tailers in India focused on following a marketplace model and developing a brand for their online market platforms, fashion2go created a product brand that targeted a very specific segment of young customers. Fashion2go w...Starting at €8.20
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Office Depot E-Business (Abridged)
Venkataraman, S.; Bodily, Samuel E.; Cross, Tom; Chatterjee, SayanCase DARDEN-BP-0524-ECorporate GovernanceThis case is an excellent illustration of offline/online integration. Office Depot used its supply chain, systems integration, and existing offline channel strengths to overcome competitive online threats from pure Internet players and other office-products-category players. Students get to consider the critical strategic options for overall strategy, pricing, product line, promotion, and business integration.Starting at €8.20
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Fundación del Teatro Lírico: Teatro Real - Teaching Note
Riverola, JosepTeaching Note PT-45-EService and Operations ManagementTeaching Note written to help in the teaching of case P-1064-E. The case describes the management structure, and how the different departments coordinate the highly complex task of producing an opera.Starting at €0.00
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Loctek: Digital Transformation to a Cross-Border E-business
Lucas Liang Wang; Qing Dai; Martin LockettCase IVEY-W27257-EKnowledge and Communication, StrategyOn July 15, 2021, the founder and chief executive officer (CEO) of Loctek Ergonomic Technology Corp. (Loctek), located in Ningbo, China, was reviewing the mid-year financial report of his company. Loctek was a global leader in manufacturing and exporting office furniture—primarily monitor brackets and height-adjustable desks. Figures in the report portrayed the company’s solid growth in the midst of the global pandemic; the contribution from Loct...Starting at €8.20