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Los puntos negros de la nueva Ruta de la Seda
Ribera Segura, Jaume; Castillo, CristinaArticle ART-2081Service and Operations ManagementEn los últimos meses se ha acentuado el fenómeno de la relocalización desde China. Aunque habitualmente se apunta al encarecimiento de la mano de obra y otros factores de producción como la principal causa de esta tendencia, lo cierto es que una parte del margen se pierde debido a las ineficiencias en los distintos eslabones de la cadena de suministro entre China y Europa. Un estudio realizado por CEIBS analiza el papel de cada agente de la caden...Starting at €8.20
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Ebola: Managing to Save Lives
IESE InsightArticle ART-2676-EService and Operations ManagementA year after the outbreak of Ebola in West Africa in March 2014, health-care experts are cautiously optimistic that the epidemic appears to be slowing. Although the outlook is brighter than a year ago when the first case was detected in Guinea, there is still a long way to go and many lessons to be learned in managing a crisis of this scale, related to institutional shortfalls, international coordination, engagement with local stakeholders and, m...Starting at €8.20
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WoKou Robotics
de Santiago, RafaelCase AD-372-EDecision Analysis, Service and Operations ManagementWoKou Robotics is a global artificial intelligence company that manufactures two of its most popular robots in the same plant. Manufacturing is divided into several processes: robotic design, 3D printing and wiring. The case provides a natural scenario to introduce linear optimization techniques. The last part of the case is designed to encourage discussion of optimization in the presence of uncertainty (simulation methods) using the simulation o...Starting at €8.20
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CEIBS Campus (C)
Söderblom S.; Nueno, PedroCase P-973-EService and Operations ManagementThis is a case on project management in a global context. The owner of the project is a sino-European joint venture. Behind the partners are the EU and the Shanghai Government. The funding for the project comes from donations and subsidies from the partners. The architect is a famous American firm (Pei Cobb Fred) that must work with the Chinese architect ECADI. Construction will have to take place in Pudong, Shanghai, with Chinese subcontractors....Starting at €5.74
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Untangling the Knots in the New Silk Route
Ribera Segura, Jaume; Castillo, CristinaArticle ART-2081-EService and Operations ManagementWhile China remains the worlds factory, some companies are starting to realize that the extraordinary margins they once enjoyed are steadily being eroded. Why? The rising costs of raw materials and labor only partially explain why a growing number of companies are opting to bring back part or all of the production that they had previously outsourced to China. More likely, the disjointed and inefficient supply chain between China and Europe is th...Starting at €8.20
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IESE Insight. Issue 10. Third Quarter 2011
IESE InsightMagazine REV-10-EEconomics, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyMauro F. Guillén and Esteban García-Canal highlight what managers of traditional, established MNCs can learn from their emerging market counterparts. Arnoud De Meyer considers the global innovation trends that have been heavily influenced by China, India and Southeast Asia. Francesc Prior and Javier Santomá take lessons from the banking sector to help all companies adapt their offer to the customers and circumstances of low-income segments. Alici...Starting at €22.00
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CEIBS Campus (A)
Nueno, Pedro; Söderblom S.Case P-971-EService and Operations ManagementThis is a case on project management in a global context. The owner of the project is a sino-European joint venture. Behind the partners are the EU and the Shanghai Government. The funding for the project comes from donations and subsidies from the partners. The architect is a famous American firm (Pei Cobb Fred) that must work with Chinese architect ECADI. Construction will have to take place in Pudong, Shanghai, with Chinese subcontractors. How...Starting at €8.20
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Philips Electronics in China
Nueno, Pedro; Subirats M.Case P-969-EService and Operations ManagementUnder fierce competition coming from world players and domestic companies, Rob Westerhof, General Manager and President of Philips Electronics China Group, was refining his company's strategy to maintain a position of leadership in China. Philips had grown fast (5 billion US dollars) in China, and had become a large and complex organization, including factories, joint ventures, wholy owned subsidiaries and sales and distribution networks, and emp...Starting at €8.20
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Shanghai Bell: Opportunities and Threats in China
Long N.; Nueno, PedroCase P-941-EService and Operations ManagementEn 1998, Shanghai Bell, joint-venture de Alcatel con una empresa estatal china, se planteaba cómo orientar su futuro frente a la competencia local. La compañía debía realizar una fuerte apuesta en su I+D.Starting at €8.20
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Ébola: cuando una buena gestión salva vidas
IESE InsightArticle ART-2676Service and Operations ManagementEl ébola se ha cobrado más de diez mil víctimas en apenas un año y durante varios meses la epidemia amenazó con extenderse sin control por todo el mundo. ¿Cuáles han sido los principales errores y escollos en la gestión de la crisis?Starting at €8.20