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Amazon and mybabyallergy.com: E-commerce Decisions for a Retail Start-Up
Jané, JoanCase P-1172-EDecision Analysis, Marketing, Service and Operations Management, StrategyGoing on Amazon usually acts as a real spur for any firm's business, since sales tend to shoot up. But it is also true that it involves downsides that cannot be overlooked. Amazon, the undisputed leader in online sales of all kinds of products, has become a unique platform for the positioning and sales development of thousands of companies-especially for smaller firms, with a shorter track record or fewer resources available to promote their prod...Starting at €8.20
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Amazon Buys Whole Foods
Alvarez, Jose B.; Lane, David; Coughlin, JoniCase HBS-518056-EService and Operations ManagementThe June 2017 news that e-commerce giant Amazon was paying $13.7 billion for organic supermarket chain Whole Foods precipitated a broad sell-off in the shares of grocery retailers and suppliers. Behind the precipitous declines lay recognition that Amazon's bold move into brick and mortar assets offered transformational opportunities. Amazon could gain expertise in perishable product sales and procurement, plus access to 30 million well-off shoppe...Starting at €8.20
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Amazon Go: Venturing into Traditional Retail
Wiboon Kittilaksanawong; Aurelia KarpCase IVEY-9B17M092-EEntrepreneurship, StrategyIn December 2016, Amazon.com, Inc. (Amazon), the largest online retailer, entered the offline retailing industry by launching its first Amazon Go store in Seattle. Previously, the company had entered the food, diaper, and housekeeping product manufacturing industries with its Amazon Elements brand. The company had not been profitable until 2001 and was still facing some financial difficulties, but it was named the fourth most valuable public comp...Starting at €8.20
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Amazon as an Employer
Jyotsna Bhatnagar; Shweta Jaiswal ThakurCase IVEY-9B16C006-EEntrepreneurship, Leadership and People ManagementAmazon was the biggest Internet-based retailer in the United States and had frequently been featured on lists of the most admired companies. In 2015, The New York Times published an article that portrayed Amazon as a ruthless employer with brutal human resource management practices and a toxic work atmosphere. Employees were divided in their opinions: some found the culture invigorating and others found it hard to survive in. Leaders in the indus...Starting at €8.20
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Amazon: Balancing Customer Centricity with Employee Engagement
Tatge, Larisa; Lago, Alejandro; Ribera, JaumeCase P-1165-EInnovation and Change, Service and Operations ManagementAmazon defines itself as the most customer-centered company in the world and explains its growth in various sectors as a way to offer more value to its customers. "Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online," according to Amazon's mission statement. This case presents how Amazon has grown quickly, and how it aims to balance this rapi...Starting at €8.20
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Amazon: The Brink of Bankruptcy
Applegate, Lynda M.Case HBS-809014-EEntrepreneurshipEnables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.Starting at €8.20
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Audio Advice: From Retail to E-Tail
Michael A. StankoCase IVEY-9B17A036-EEntrepreneurship, MarketingAudio Advice was a brick-and-mortar audio specialty retailer with two stores in North Carolina. Traditionally, audiophile components were only sold through specialty stores. However, this practice was shifting, with a growing portion of sales occurring online. Audio Advice wanted to capture a portion of this growing channel, so started online as an Amazon Marketplace seller. Though this channel resulted in quick revenue growth without a great dea...Starting at €8.20
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Amazon.com: Supply Chain Management
P. Fraser Johnson; Ken MarkCase IVEY-9B18D017-EEntrepreneurship, Information Technologies, Marketing, Service and Operations ManagementBy early 2018, Seattle-based Amazon.com Inc. (Amazon), one of the world’s most valuable companies and the largest online retailer in the world, had grown dramatically since its beginnings in 1994. The company that had started as an online bookseller now sStarting at €8.20
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Rocket Internet: Rise of the German Silicon Valley
Bryan Hong; Dave TangCase IVEY-9B15M098-EEntrepreneurship, StrategyRocket Internet, a unique technology incubator based in Germany, invests in and develops startups in Europe and emerging markets that are versions of successful technology firms primarily located in the United States, such as eBay, Zappos, Amazon and Groupon. Fundamentally, the company seeks to reduce the uncertainty of entrepreneurial startup ventures by imitating proven business models and replicating them in other geographic regions. Rocket In...Starting at €8.20
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Mipuf.es: Managing for Growth
Villafuerte Martin, AntonioCase IIST-MI-153-E-EService and Operations ManagementIn January 2016, Francisco (aka Paco) Mirasol, director general and founder of MiPuf.es, which made over 70% of its sales through the online channel, was considering how to boost sales. Despite the significant growth achieved since its establishment in 2005, Paco noticed it had been slowing down over the last few months. He felt there were still opportunities both online and offline, but was not clear on which of these possibilities to prioritize...Starting at €8.20