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Zinio: "Byting" into a Paper World (Condensed)
Mitchell, Jordan; Nueno, José Luis; Villanueva, JulianCase M-1222-EMarketingIn the late summer of 2006, Raúl Suárez, managing director of Zinio Spain, was talking with Joan Solà, CEO of AccesoGroup, about how they could make Zinio into a profitable and viable business in Spain. As CEO of AccesoGroup (a prominent media intelligence and analysis company within Spain), Solà had signed a franchise deal with Zinio Systems, Inc. of San Francisco, California in mid-2005 to market Zinio in Spain.Starting at €8.20
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Triumph: comercializando acero británico (A)
Mitchell, Jordan; Villanueva, Julian; Iniesta, FranciscoCase M-1217MarketingA principios de 2007, Tue Mantoni, director comercial de Triumph, abrió su Financial Times y leyó: "Triumph, el fabricante de las emblemáticas motocicletas británicas, ha aumentado sus ventas gracias en parte a los moteros renacidos, clientes mayores que intentan recuperar el espíritu despreocupado de su juventud" . Las ventas de unidades de Triumph se habían incrementado un 18,3%, de 31.600 en 2005 a 37.400 en 2006 . En los cinco últimos años, l...Starting at €8.20
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Zinio: hincándole el "byte" al papel (condensado)
Mitchell, Jordan; Nueno, José Luis; Villanueva, JulianCase M-1222MarketingA finales del verano de 2006, Raúl Suárez, director general de Zinio España, conversaba con Joan Solà, consejero delegado de AccesoGroup, sobre cómo podrían hacer de Zinio un negocio viable y rentable en España. Como consejero delegado de AccesoGroup (una prominente empresa de seguimiento y análisis de medios de comunicación que operaba en España), Solà había firmado un acuerdo de franquicia con Zinio Systems, Inc. de San Francisco, California, a...Starting at €8.20
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Gestión de precios en Forum Barcelona 2004
Grasas, Alex; Ribera, JaumeCase P-1070MarketingEl caso plantea la posible aplicación de la metodología de precios dinámicos a la venta de tickets para el Fórum Universal de las Culturas Barcelona 2004. A principios de enero de 2004, la organización había vendido un número importante de entradas y se planteaba cómo gestionar la venta del resto antes de la inauguración del evento.Starting at €8.20
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Triumph: Marketing British Steel (A)
Mitchell, Jordan; Villanueva, Julian; Iniesta, FranciscoCase M-1217-EMarketingIn early 2007, Tue Mantoni, commercial director for Triumph, opened up the Financial Times, and read: "Triumph, the manufacturer of iconic British motorcycles, has raised sales thanks partly to "Born-again bikers" - older customers trying to recapture the carefree spirit of their youth. Triumph's unit sales had increased by 18.3% growing from 31,600 units in 2005 to 37,400 units in 2006. Over the past five years, the company's sales had grown at...Starting at €8.20
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Zinio: "Byting" into a Paper World
Mitchell, Jordan; Nueno, José Luis; Villanueva, JulianCase M-1197-EInformation Technologies, MarketingIn mid 2006, executives from Spain's prominent news clipping company, AccesoGroup, are talking about how they can make a recently acquired franchise for Zinio a profitable and viable business in Spain. Zinio is a solution to digitalize print-based media. Its major business in the U.S. is conducted by automatically delivering digital versions of mainstream magazines to subscribers. In looking at the potential of the Zinio software, the team is as...Starting at €8.20