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Case

Zinio: "Byting" into a Paper World (Condensed)

By Mitchell, Jordan / Nueno, José Luis / Villanueva, Julian

Marketing

In the late summer of 2006, Raúl Suárez, managing director of Zinio Spain, was talking with Joan Solà, CEO of AccesoGroup, about how they could make Zinio into a profitable and viable business in Spain. As CEO of AccesoGroup (a prominent media intelligence and analysis company within Spain), Solà had signed a franchise deal with Zinio Systems, Inc. of San Francisco, California in mid-2005 to market Zinio in Spain.

Collection: IESE (España)

Ref: M-1222-E

Format: PDF

Number of pages: 22

Publication Date: Nov 11, 2009

Language: English, Spanish

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Description

Year: 2006

Geographic Setting: España

Zinio: "Byting" into a Paper World (Condensed)

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Zinio: "Byting" into a Paper World (Condensed)

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Zinio: "Byting" into a Paper World (Condensed)

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