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    Zinio: "Byting" into a Paper World (Condensed)

    Mitchell, Jordan ; Nueno, José Luis ; Villanueva, Julian

    English , Spanish

    • Reference: M-1222-E

    • Year: 2006

    • Number of pages: 22

    • Geographic Setting: España

    • Publication Date: Nov 11, 2009

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    In the late summer of 2006, Raúl Suárez, managing director of Zinio Spain, was talking with Joan Solà, CEO of AccesoGroup, about how they could make Zinio into a profitable and viable business in Spain. As CEO of AccesoGroup (a prominent media intelligence and analysis company within Spain), Solà had signed a franchise deal with Zinio Systems, Inc. of San Francisco, California in mid-2005 to market Zinio in Spain.

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    Keywords

    Competitive Strategy Distribution Marketing Sales strategy