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Cómo la IA cambiará (o no) tu modo de dirigir
Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, AnneloesArticle ART-3203Information Technologies, Leadership and People Management, StrategyAl expandir los límites de lo que las máquinas son capaces de hacer, la inteligencia artificial (IA) plantea nuevos retos a los directivos, desde entender esta tecnología en constante evolución hasta darle un uso práctico o resolver los dilemas éticos asociados a sus crecientes cualidades humanas. Para muchos, se trata de un mundo completamente nuevo. ¿Cómo deben prepararse los directivos para afrontarlo?Starting at €8.20
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How AI Will - and Won't - Change the Way You Manage
Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, AnneloesArticle ART-3203-EInformation Technologies, Leadership and People Management, StrategyDigitalization, big data, machine learning, robotics and artificial intelligence are reshaping industries, making once strong business models obsolete, growing new enterprises with different capabilities and skill sets, disrupting companies and communities, and ushering in social change. What are the key issues for leadership, governance and management? What new competencies are needed? How should executives respond? In this article, IESE profess...Starting at €8.20
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Assessing a New Business Opportunity
Johnson, RobTechnical Note EN-17-EEntrepreneurship, Finance, Information TechnologiesThe technical note describes how professional investors make an initial assessment of a new business idea. It provides an important framework for both entrepreneurs and investors.Starting at €8.20
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eDreams: Real People, Great Vacations
Noboa, Fabrizio; Cassiman, BrunoCase DG-1386-EInformation TechnologiesThe case analyses the positioning of an online travel agency headquartered in Spain and with presence in four major European travel markets (Italy, Spain, France and the United Kingdom). It describes the role played by all the agents that play a role in the travel industry value system and discusses how they are currently trying to create and appropriate value. The firm has to face the decision of how to combine the offline and online spaces to b...Starting at €8.20
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eDreams: Real People, Great Vacations - Teaching Note
Cassiman, BrunoTeaching Note DGT-35-EInformation TechnologiesNote prepared as an aid to instructors in the classroom use of case DG-1386-E.Starting at €0.00
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eDreams: Real People, Great Vacations
Noboa, Fabrizio; Cassiman, BrunoCase DG-1386Information TechnologiesEl caso analiza el posicionamiento de una agencia de viajes "on-line" con sede en España y presencia en cuatro importantes mercados europeos de viajes (Italia, España, Francia y Reino Unido). Describe el papel desempeñado por todos los agentes que juegan un papel en el sistema de valor del sector de los viajes y aborda cómo están tratando de crear y apropiarse de valor. La compañía tiene que afrontar la decisión de cómo combinar los espacios "off...Starting at €8.20