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Indo dota a su red de ventas de una nueva tecnología móvil (A)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-168Information Technologies, Innovation and Change, Knowledge and CommunicationEn 2006, el fabricante óptico Indo se planteó dar un giro a la manera de trabajar del equipo de ventas de la división de gafas. La sustitución del material físico por información "on line" permitiría a sus comerciales trabajar con mayor agilidad y disponer de información siempre actualizada. Pero el nuevo sistema podía causar reticencias entre los clientes, acostumbrados a tocar el producto, y entre los mismos comerciales, reacios a cambiar un mo...Starting at €8.20
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Indo Gives its Sales Force New Mobility Technology (A)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-168-EInformation Technologies, Innovation and Change, Knowledge and CommunicationIn 2006, Indo, an optics manufacturer, decided to change the working method of its sales division for glasses. Physical material was replaced with online information that facilitated the work of the sales personnel and ensured they always had the most up-to-date information. But the new system was not completely accepted by clients, who were used to touching the product. Even some members of the sales staff were wary about changing an effective w...Starting at €8.20
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Indo Gives its Sales Force New Mobily Technology (B)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-169-EInformation Technologies, Innovation and Change, Knowledge and CommunicationAfter introducing a new sales system for glasses as a pilot program, Indo, an optical company, expanded the scope of its experiment to check the results. The case study describes how the sales personnel and clients accepted the change from a partially computerized system to one that was thoroughly computerized.Starting at €5.74
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Indo dota a su red de ventas de una nueva tecnología móvil (B)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-169Information Technologies, Innovation and Change, Knowledge and CommunicationTras haber introducido un nuevo sistema de ventas de gafas en una prueba piloto, la empresa óptica Indo amplió el alcance de su experimento para comprobar la fiabilidad de los resultados. El caso describe cómo aceptaron comerciales y clientes el cambio de un sistema parcialmente informatizado a otro digitalizado en gran medida.Starting at €5.74
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TiVo 2011
Tonijuan, Gemma; Comín, Marta; Valor Sabatier, Josep; Nueno, José LuisCase SI-178-EInformation Technologies, Knowledge and Communication, MarketingTiVo is a digital video recorder, developed and marketed by TiVo, Inc. and introduced in 1999. TiVo provides an electronic television programming schedule, whose features include "Season Pass" schedules which record every new episode of a series, and "WishList" searches which allow users to find and record shows that match their interests by title, actor, director, category or keyword. TiVo is facing declining revenues and is exploring a number o...Starting at €8.20
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La salida a bolsa de Xiaomi Inc.: Financiar el crecimiento de un gigante tecnológico
Sacchetto, Stefano; Vergara, CarlesCase F-953Finance, Information Technologies, Innovation and Change22 de junio de 2018, Spiegel, un analista financiero especializado en mercados asiáticos en BIC Associates en Hong Kong, acaba de regresar de un muy esperado evento itinerante de oferta pública inicial (OPI) de Xiaomi. Xiaomi Inc. busca cotizar en la Bolsa de Valores de Hong Kong en lo que algunos analistas creen que es la oferta pública inicial más grande desde Alibaba en 2014, y el comité de inversiones de BIC Associates ha pedido a Spiegel que...Starting at €8.20
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The IPO of Xiaomi Inc.: Financing the Growth of a Tech Giant
Sacchetto, Stefano; Vergara, CarlesCase F-953-EFinance, Information Technologies, Innovation and ChangeIt's June 22, 2018, and Spiegel, a financial analyst specializing in Asian markets at BIC Associates in Hong Kong, has just returned from a much-anticipated Xiaomi initial public offering (IPO) roadshow event. Xiaomi Inc. is looking to list on the Hong Kong Stock Exchange in what some analysts believe to be the largest IPO since Alibaba in 2014, and the investment committee at BIC Associates has asked Spiegel to analyze the company and provide a ...Starting at €8.20