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The UEFA Academy: Enhancing The Beautiful Game Through Co-Creation - Teaching Note
Caroline S.L. TanTeaching Note IVEY-8B20A090-EMarketingTeaching note for product 9B20A090.Starting at €0.00
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The UEFA Academy: Enhancing The Beautiful Game Through Co-Creation
Caroline S.L. TanCase IVEY-9B20A090-EMarketingIn 2020, the head of the Union of European Football Associations (UEFA) Academy, faced some tough decisions surrounding co-creation initiatives. The UEFA Academy was founded in early 2019 to address the learning needs of the football world with the aim ofStarting at €8.20
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Ludesco Game Festival: Delivering “D’expériences Ludiques” on Social Media
Caroline S.L. TanCase IVEY-W25436-EMarketing, StrategyLudesco, an international festival of games and gaming experiences held in Switzerland, had enjoyed growth since its inception in 2010, leading to an impressive 10,000+ visitors during the tenth edition of the festival in 2019. The success of the festivalStarting at €8.20
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The Phone Corporation (A)
García, David L.; Segarra, José AntonioCase M-1188MarketingPhone Corporation, operativa telefónica fija líder en su mercado, se plantea un profundo cambio de paradigma centrado en comercializar a los clientes de forma segmentada, atendiendo a su comportamiento observado en la comunicación. Afloran graves discrepancias en el método de segmentación, sus variables, la interpretación de los resultados y su puesta en práctica en el mercado.Starting at €8.20
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Inteligencia comercial
García, David L.; Segarra, José AntonioTechnical Note MN-350Knowledge and Communication, MarketingNota técnica sobre la relevancia de la aplicación de la inteligencia comercial al negocio y su relación con la orientación comercial de la organización; se presentan las fases de su puesta en práctica, herramientas disponibles y sus limitaciones. Se incluye un capítulo de recomendaciones de orden práctico.Starting at €8.20
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Caja Mediterránea de Ahorro (B)
García, David L.; Agell, Pere; Segarra, José AntonioCase M-1029MarketingLa Dirección de Caja Mediterránea de Ahorro debe interpretar una investigación de los clientes potenciales del área de Barcelona ciudad. Realizada en base al análisis conjunto. ¿Cómo está segmentado el mercado? ¿Qué volumen y características tiene cada uno de los segmentos?Starting at €5.74
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Ludesco Game Festival: Delivering “D’expériences Ludiques” on Social Media - Teaching Note
Caroline S.L. TanTeaching Note IVEY-W25437-EMarketing, StrategyTeaching note for product W25436.Starting at €0.00
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Ippudo: Bringing Japan To Paris In a Bowl
Caroline S.L. Tan; Yi ZhuCase IVEY-9B20A008-EMarketing, StrategyIn early January 2016, the chief strategy officer and his team at Ippudo, an expanding ramen restaurant operation, were tasked to formulate both marketing and customer service management strategies for the company's first ramen shop in France, which was due to open in Paris in late 2016. Ippudo, a famous ramen brand in Japan, started its global expansion in 2008, when it successfully established its presence in New York City. When it entered the ...Starting at €8.20
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The Phone Corporation (A)
García, David L.; Segarra, José AntonioCase M-1188-EMarketingThe Phone Corporation, a leading fixed-line phone operator in its market, is considering a profound change in its operating procedures based on segmenting its clients on the basis of their observed communication behavior. There are serious disagreements about how to segment the client base, which variables to use, the interpretation of the results and their use in the market.Starting at €8.20
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Caja Mediterránea de Ahorro (A)
García, David L.; Agell, Pere; Segarra, José AntonioCase M-1028MarketingLa Caja Mediterránea de Ahorro -caja de ámbito local con sede en Gerona- ha decidido expandir sus actividades abriendo nuevas oficinas en Barcelona ciudad. Para ello ha realizado un estudio «AD-HOC» sobre el comportamiento financiero de los potenciales clientes y sobre la imagen de las entidades financieras competidoras. A partir de la interpretación de los resultados de la investigsación hay que decidir qué segmentos son los más interesantes y c...Starting at €8.20