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IESE Insight. Issue 10. Third Quarter 2011
IESE InsightMagazine REV-10-EEconomics, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyMauro F. Guillén and Esteban García-Canal highlight what managers of traditional, established MNCs can learn from their emerging market counterparts. Arnoud De Meyer considers the global innovation trends that have been heavily influenced by China, India and Southeast Asia. Francesc Prior and Javier Santomá take lessons from the banking sector to help all companies adapt their offer to the customers and circumstances of low-income segments. Alici...Starting at €22.00
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IESE Insight. Número 2. Tercer trimestre 2009
IESE InsightMagazine REV-2Accounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Entrepreneurship, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyLa revista número dos de IESE Insight le descubre el poder del esfuerzo compartido para multiplicar capacidades e incrementar el valor de los negocios, a través de alianzas, colaboraciones y co-creación. En este dossier el lector conocerá las claves de las estrategias de asociación de la mano de Kathleen M. Eisenhardt (Stanford) y Pinar Ozcan (IESE); el ¿poder del dos¿, de Thomas Vollmann y Carlos Cordón (IMD), como modelo para mantener re...Starting at €22.00
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IESE Insight. Issue 3. Fourth quarter 2009
IESE InsightMagazine REV-3-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Corporate Governance, Decision Analysis, Economics, Entrepreneurship, Finance, Information Technologies, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, Service and Operations Management, StrategyThe loss of trust is one of the fallouts of the crisis. This edition of the IESE Insight review provides tools to clear the rubble and rebuild confidence. Among the leading authors tackling trust are: Robert Solow, winner of the 1987 Nobel Memorial Prize in Economic Sciences; Sandro Castaldo, director of the Marketing Department at the SDA Bocconi School of Management in Milan; Benito Arruñada, professor of Business Organization at Pompeu ...Starting at €22.00
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IESE Insight. Número 17. Segundo trimestre 2013
IESE InsightMagazine REV-39Finance, Information Technologies, Leadership and People Management, Marketing, Service and Operations Management, StrategyEn la era del cliente superinformado, las empresas se enfrentan a nuevos retos. Este número de IESE Insight repasa algunos conceptos y herramientas que los directivos pueden utilizar para orientar sus organizaciones al cliente sin comprometer su viabilidad económica y operacional. Peter Fader remarca que hay que situar al cliente en el centro del negocio. Y eso significa poner el foco en los que más aportarán a largo plazo, potenciando u...Starting at €22.00
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IESE Insight. Issue 17. Second Quarter 2013
IESE InsightMagazine REV-39-EFinance, Information Technologies, Leadership and People Management, Marketing, Service and Operations Management, StrategyPeter Fader (Wharton) debunks the myths surrounding customer centricity, urging managers to recontextualize the role of CRM as part of a wider customer-centric strategy. Julián Villanueva (IESE) explains how to design and implement a customer equity dashboard that will serve to pinpoint exactly where the company is gaining and losing value. A. Parasuraman (University of Miami) revisits the original SERVQUAL framework, showing how tried-and-tested...Starting at €22.00
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IESE Insight. Issue 4. First quarter 2010
IESE InsightMagazine REV-4-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Economics, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, StrategyThis edition of IESE Insight review provides game-changing strategies for managers to innovate their business models, which not only generate profit and growth, but can even end up fundamentally reshaping an entire industry and redistributing a lot of money in the process. Articles by IESE¿s Joan E. Ricart and Fabrizio Ferraro distill lessons from history, using the examples of video games from the ¿70s to today, and of how Lew Wasserman s...Starting at €22.00
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IESE Insight. Issue 29. Second Quarter 2016
IESE InsightMagazine REV-64-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, StrategyTo the office and beyond! Find inspiration to reach new heights -- personally and professionally -- in this magazine. Carlos García Pont and J. Ignacio Canales share the keys to enable every manager to convert monotonous tasks into enriching responsibilities. Nancy P. Rothbard suggests strategies to harness the power of social media and avoid the potential pitfalls when managing the boundaries between personal and professional lives in cyberspace...Starting at €22.00
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IESE Insight. Número 30. Tercer trimestre 2016
IESE InsightMagazine REV-65Information Technologies, Innovation and Change, Leadership and People Management, Service and Operations Management, Strategy¿Cuáles son las claves de los nuevos modelos de negocio que están poniendo en jaque muchos sectores establecidos? En el dossier de la revista, Alejandro Lago y Sandra Sieber examinan los paradigmas de la economía colaborativa; Frédéric Mazzella, Arun Sundararajan, Verena Butt d'Espous y Mareike Möhlmann explican cómo sacar partido a las plataformas P2P; y Sofia Ranchordás analiza los conflictos regulatorios relacionados con la economía col...Starting at €22.00
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IESE Insight. Número 7. Cuarto trimestre 2010
IESE InsightMagazine REV-7Accounting and Control, Business Ethics and Corporate Social Responsibility, Decision Analysis, Finance, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategyMuchos culpan a los sistemas de retribución de haber agravado la crisis económica y exigen una profunda revisión. En este número, Sandalio Gómez e Ignacio Contreras plantean soluciones al nuevo rompecabezas tras analizar los cambios producidos en el fijo y el variable. Alex Edmans defiende la idea de vincular la remuneración del CEO a la deuda de la empresa y no sólo a los instrumentos de capital. Y Henry L. Tosi y James Van Scotter demuestran co...Starting at €22.00
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IESE Insight. Número 33. Segundo trimestre 2017
IESE InsightMagazine REV-70Decision Analysis, Economics, Information Technologies, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategyEl dosier de este número presenta marcos prácticos para entender qué es la industria 4.0, por qué es importante y qué deben hacer las empresas para afrontarla con éxito. Marc Sachon y Javier Zamora, del IESE, abordan las cadenas de valor ciberfísicas, los modelos de negocio programables y sus implicaciones para los trabajadores. Por su parte, Elmar Padilla apunta cómo prevenir, detectar y responder a los ciberataques, una amenaza cada vez más pre...Starting at €22.00