This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Search results
-
Now Everybody Can Fly: AirAsia
Wang, Daxue; Ricart, Joan EnricCase DG-1485-EBusiness Ethics and Corporate Social Responsibility, Corporate GovernanceThis case details how AirAsia, a Malaysian airline, was transformed into a successful low-cost airline through its well-defined business model. The emergence of low-cost airlines in Asia led to increasingly intense competition in the industry. By forming joint ventures across Asia, AirAsia is trying to gain advantages with its Pan-Asia plan. With such a plan, the low-cost carrier would obviously face the risk of overexpansion. This case study exp...Starting at €8.20
-
Fusplas Inc.: Appointing a New CEO (A)
Roig, Barto; Melé, DomènecCase BE-163-EBusiness Ethics and Corporate Social ResponsibilityWhen the company's CEO and main shareholder dies unexpectedly, a successor has to be chosen. The CEO's widow, who inherits her husband's shares, plays a leading role in the decision. However, she is unfamiliar with the business and does not know who to choose. The case outlines the personality and behavior of various company managers and directors who are candidates for the post.Starting at €8.20
-
Ahora todo el mundo puede volar: AirAsia
Wang, Daxue; Ricart, Joan EnricCase DG-1485Business Ethics and Corporate Social Responsibility, Corporate GovernanceEste caso detalla cómo AirAsia, una línea aérea malasia, se transformó en una línea aérea de bajo coste de éxito gracias a un modelo de negocio bien definido. La aparición de líneas aéreas de bajo coste en Asia provocó una competencia creciente en el sector. Formando 'joint ventures' con distintas compañías asiáticas, AirAsia intenta lograr una posición de ventaja con su plan Pan-Asia. Con este plan, la línea aérea de bajo coste evidentemente cor...Starting at €8.20
-
Fusplas Inc.: eligiendo un nuevo presidente ejecutivo (A)
Roig, Barto; Melé, DomènecCase BE-163Business Ethics and Corporate Social ResponsibilityAnte el repentino fallecimiento del consejero delegado y principal accionista de la empresa, se plantea la necesidad de elegir un sucesor. La viuda del consejero delegado, como heredera de sus acciones, tiene un papel primordial en la decisión a tomar. Sin embargo, sabe muy poco de negocios y tiene dudas sobre a quién elegir. El caso presenta la personalidad y comportamiento de varios directivos y consejeros de la empresa que son potenciales cand...Starting at €8.20
-
Now Everybody Can Fly: AirAsia - Teaching Note
Wang, Daxue; Ricart, Joan EnricTeaching Note DGT-41-EBusiness Ethics and Corporate Social Responsibility, Corporate GovernanceThe teaching note for the case DG-1485-E. The case tells how AirAsia, a Malaysian company, has transformed into a respectable low-cost airline through its well-defined business model, among other factors. The recent emergence of low-cost airlines in Asia has shaken the industry and incumbents are forced to respond, unavoidably leading to intense competition. Not surprisingly, the Asian political and business environments gave birth to unique grow...Starting at €0.00