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To LED or Not to LED?
Baucells, Manel; Yemen, GerryCase DARDEN-QA-0862-EDecision AnalysisA director of marketing at a major big-box retailer in the United States finds herself overhearing a customer and a lighting specialist discuss the replacement of incandescent and halogen lightbulbs with LEDs in his house. The case provides sufficient data to perform the economic analysis of which lightbulb is more cost effective in terms of net present value. The results are at odds with the student’s intuitions. This case uses a durable consume...Starting at €8.20
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The Elevator Saga
Baucells, Manel; Yemen, GerryCase DARDEN-QA-0866-EDecision AnalysisThis case describes a common situation in old buildings, namely the decision as to whether intall an elevator. In this armchair case, we have an apartment building in Budapest with 3 towers, each containing 24 homeowners, with a possible interest in adding an elevator to each tower of the walk-up building. The case begins by discussing serveral ways to fairly distribute the cost if the elevators are approved. One way is an equal split. The second...Starting at €8.20
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Fannie Mae's Data Dynamics
Lichtendahl, Kenneth C. Jr.; Loutskina, Elena; Grushka-Cockayne, Yael; Yemen, Gerry; Boatright, BenjaminCase DARDEN-QA-0903-EDecision AnalysisThis case uses one of Fannie Mae’s credit-risk transfer instruments (CRT) to explore its data set platform and predict loan defaults through machine learning algorithms. The CRT, called Connecticut Avenue Securities (CAS), issued bonds valued on the performance of preselected pools of mortgages. The material works well to unfold natural language processing using Python. Through a three-class series, students will learn to wrangle data, experience...Starting at €8.20
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Servicios de programación avanzada (SPA)
Olaya Estefan, E.; Calero Castro, M.Case IIST-ASNI-19Decision AnalysisEl caso nos describe el momento en el que un emprendedor crea una empresa y cómo ésta va evolucionando a lo largo de los años. Se realiza una breve descripción de las características del emprendedor, así como de la evolución del negocio de la empresa. A pesar de que, a primera vista, pueda parecer que la empresa va bien, en un momento dado, los estados contables reflejan pérdidas y el emprendedor no sabe cómo resolver la situación. Esto permitirá...Starting at €8.20
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La Diversificación en el negocio farmacéutico
Olaya Estefan, E.; Calero Castro, M.Case IIST-ASNI-18Decision AnalysisUn responsable de farmacia que, con gran iniciativa, está diversificando su negocio con productos y servicios relacionados y aprovechando sinergias. Se le presenta una nueva oportunidad y debe definir los elementos del modelo de negocio y reflexiona sobre lo oportuno ya que sus dos empresas anteriores le exigen esfuerzo y tiempo de forma importante.Starting at €8.20
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Tauten. Inversión y desinversión en nuevos negocios
Olaya Estefan, E.; Calero Castro, M.Case IIST-ASNI-17Decision AnalysisUn empresario que recibe la propuesta de venta de una cartera de clientes complementaria a su negocio principal y unos años después la vende a un empleado. El caso permite reflexionar sobre las alternativas y criterios del vendedor inicial y del empresario que compra la cartera, comparándolas adicionalmente con las alternativas y criterios del comprador y vendedor en la segunda operación.Starting at €8.20
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Tesla and the Future of Autonomous Driving
Baucells, Manel; Yemen, GerryCase DARDEN-QA-0911-EDecision AnalysisAn investor, Janice Zhuk, examines Tesla’s quarterly safety data that includes the number of miles it took to register one accident among Tesla cars driving with autopilot versus those without autopilot. The data set is small, so the validity of any statistical analysis may be compromised. The data allow one to run a simple t-test comparison of means. Because of the small sample size, the case invites a discussion on the hypothesis of the regress...Starting at €8.20
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Walker Advertising: Los Defensores and 1-800-THE - LAW2
Albert, Michael; Yemen, Gerry; Yeaton, SaulCase DARDEN-QA-0912-EDecision AnalysisWhile organizations have been collecting data for years, not all businesses have the talent, culture, and systems in place in order to take advantage of their data. This case uses Walker Advertising, a company that partnered with law firms to advertise their services, to discuss broader themes around the role of data science in a traditional business. Predictive modeling is a crucial function of business to gain insights around allocating and uti...Starting at €8.20
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Preference for Sequences: Rock Loud and Proud Music Set List
Baucells, Manel; Yemen, GerryCase DARDEN-QA-0856-EDecision AnalysisNumerous situations require sequencing objects. Several factors can be taken into account, such as creating contrast, avoiding satiation, satisfying impatience, or managing anticipation and recall. In this case, the music director of a rock and roll band uses sequencing to order a band’s set list for an upcoming concert. Although the lead singer has chosen 15 songs the music director wants to use her expertise in understanding what factors in a s...Starting at €8.20
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DigiPlex: Future-Ready Data Centers
Grushka-Cockayne, Yael; Yemen, GerryCase DARDEN-QA-0880-EDecision AnalysisThis case is based on DigiPlex, the largest data center provider in Scandinavia. The company plans to build another data center just outside of Stockholm, Sweden. The case asks students to evaluate a project plan and use the data to diagram the critical path. The case opens with DigiPlex chairman Byrne Murphy at the negotiation table with the key anchor customer needed in order to get his newest project off the ground. The project has already bee...Starting at €8.20