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Jia Wu goes West - Teaching Note
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinTeaching Note ADT-33-EDecision Analysis, MarketingThe objective of this note is to illustrate forecasting with monthly sales data. It is based on historical data of household goods sales in United Kingdom, from January 1997 to December 2011. The student is challenged to develop a model for these data and to calculate a forecast for 2012 sales, based on this model. There is a companion IESE focus case, - ADFC-003 -"The Jia Wu Expansion", that covers the prior expansion of Jia Wu to Australia. The...Starting at €0.00
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Servicios de programación avanzada (SPA)
Olaya Estefan, E.; Calero Castro, M.Case IIST-ASNI-19Decision AnalysisEl caso nos describe el momento en el que un emprendedor crea una empresa y cómo ésta va evolucionando a lo largo de los años. Se realiza una breve descripción de las características del emprendedor, así como de la evolución del negocio de la empresa. A pesar de que, a primera vista, pueda parecer que la empresa va bien, en un momento dado, los estados contables reflejan pérdidas y el emprendedor no sabe cómo resolver la situación. Esto permitirá...Starting at €8.20
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La Diversificación en el negocio farmacéutico
Olaya Estefan, E.; Calero Castro, M.Case IIST-ASNI-18Decision AnalysisUn responsable de farmacia que, con gran iniciativa, está diversificando su negocio con productos y servicios relacionados y aprovechando sinergias. Se le presenta una nueva oportunidad y debe definir los elementos del modelo de negocio y reflexiona sobre lo oportuno ya que sus dos empresas anteriores le exigen esfuerzo y tiempo de forma importante.Starting at €8.20
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Tauten. Inversión y desinversión en nuevos negocios
Olaya Estefan, E.; Calero Castro, M.Case IIST-ASNI-17Decision AnalysisUn empresario que recibe la propuesta de venta de una cartera de clientes complementaria a su negocio principal y unos años después la vende a un empleado. El caso permite reflexionar sobre las alternativas y criterios del vendedor inicial y del empresario que compra la cartera, comparándolas adicionalmente con las alternativas y criterios del comprador y vendedor en la segunda operación.Starting at €8.20
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Jia Wu Goes West
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinFocused Case ADFC-4-EDecision Analysis, MarketingThe objective of this case is to illustrate forecasting with monthly sales data. It is based on historical data for household goods sales in the United Kingdom from January 1997 to December 2011. Students are challenged to develop a model for this data and to calculate a forecast for 2012 sales based on that model. There is a companion IESE focus case, ADFC-3 "The Jia Wu Expansion," which describes Jia Wu's earlier expansion to Australia. The pur...Starting at €8.20
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The Barcelona Mobile World Congress - Teaching Note
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinTeaching Note ADT-32-EDecision AnalysisPopulations are usually too big to be observed in their entirety. What we do, in practice, is to draw a sample from the population, perform our statistical analysis on the sample and extrapolate our results to the population. This is an example of statistical inference. The objective of the case is to illustrate a simple exercise of inference. The data set, supplied in an Excel file (mwc-data.xls), contains the results of a customer service satis...Starting at €0.00
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The Barcelona Mobile World Congress
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinFocused Case ADFC-1-EDecision AnalysisPopulations are usually too big to be observed in their entirety. What we do, in practice, is to draw a sample from the population, perform our statistical analysis on the sample and extrapolate our results to the population. This is an example of statistical inference. The objective of the case is to illustrate a simple exercise of inference. The data set, supplied in an Excel file (mwc-data.xls), contains the results of a customer service satis...Starting at €8.20