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Atam: Innovating in the Social Sector (A)
Elvira, Marta; Prats, Mª Julia; Plaza López, LuisCase DPO-244-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeAtam is an association of Grupo Telefónica, which was founded in 1973 with the aim of providing assistance for the disabled and elderly dependents. It was the result of an agreement between the company and its labor unions. It is a nonprofit, national organization, declared to be serving the public interest, and has 60,000 members belonging to 28 companies of the group. Atam has three major areas of action: individual financial support, direct-ca...Starting at €8.20
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Atam: el día después (B)
Elvira, Marta; Prats, Mª Julia; Plaza López, LuisCase DPO-245Business Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeIgnacio Aizpún (CEO) y su equipo idearon una solución que otorgó a Atam una mayor viabilidad. La estrategia principal consistía en concentrar las actividades económicas y en crear spin-offs con ánimo de lucro; es decir, siguiendo la tradición de innovar en todos sus aspectos de gestión, la Asociación lanzaría al mercado sociedades con ánimo de lucro provenientes del sector social. Así, a partir de entonces, Atam creó tres sociedades mercantiles a...Starting at €5.74
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Atam: Innovating in the Social Sector (A) and (B) - Teaching Note
Elvira, Marta; Prats, Mª Julia; Plaza López, LuisTeaching Note DPOT-53-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeTeaching note about DPO-244, "Atam: Innovating in the Social Sectorl", for class use.Starting at €0.00
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Seis reflexiones para impulsar el crecimiento rentable
Ener, HakanArticle ART-2642Entrepreneurship, Innovation and ChangeAhora que la recesión toca a su fin, los líderes empresariales deberían centrarse en buscar fórmulas que permitan aumentar los ingresos y generar valor otra vez. Además de una estrategia de crecimiento rentable, el emprendimiento corporativo --la creación de nuevos negocios en el seno de empresas establecidas-- ofrece una alternativa atractiva a las estrategias de crecimiento inorgánico basadas en las adquisiciones. El autor, que ha colaborado co...Starting at €8.20
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BabySupplies: el conflicto entre una empresaria y sus inversores (C)
Ener, HakanCase E-183Business Ethics and Corporate Social Responsibility, EntrepreneurshipEl periodo de calma que se produce tras el nombramiento del nuevo CEO llega a su fin cuando FineWorks Venture Capital se entera de que Liz, la fundadora de Baby Supplies, ha creado por su cuenta una empresa del mismo sector. ¿Cómo debe reaccionar FineWorks ante esta noticia?Starting at €5.74
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Atam: innovando en el sector social (A)
Elvira, Marta; Prats, Mª Julia; Plaza López, LuisCase DPO-244Business Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeAtam es una asociación del Grupo Telefónica que nace en 1973 para la atención de personas con discapacidad y mayores dependientes, fruto de un acuerdo entre la empresa y sus sindicatos. Es una entidad sin ánimo de lucro, de ámbito nacional y declarada de utilidad pública, que posee 60.000 socios pertenecientes a veintiocho empresas del Grupo. Atam cuenta con tres grandes campos de acción: ayudas económicas individuales; equipamientos de atención ...Starting at €8.20
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Transformation at Aircraft Corporation Division
Ener, HakanCase E-184-EEntrepreneurship, Innovation and ChangeAircraft Corporation Division produced military aircraft in Western Europe. It was experiencing an especially challenging year in 2009. In addition to the worldwide financial crisis, the Division was dealing with massive uncertainty related to launching its new flagship aircraft, which was behind schedule and above cost targets. In this difficult context, Aircraft Corporation's Board of Directors had set goals to increase overall revenues, as wel...Starting at €8.20
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Transformation at Aircraft Corporation Division - Teaching Note
Ener, HakanTeaching Note ET-31-EEntrepreneurship, Innovation and Change"Transformation at Aircraft Corporation Division" (E 184 E) is a case study intended to facilitate classroom discussion about business education. It deals with the managerial challenge of formulating an action plan aimed at transforming a large established company's performance and competitiveness. The CEO of Aircraft Corporation Division experienced this challenge soon after his appointment in 2009, which was a challenging year for the company, ...Starting at €0.00
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BabySupplies: Entrepreneur-Investor Conflict (A, B and C) - Teaching Note
Ener, HakanTeaching Note ET-32-EBusiness Ethics and Corporate Social Responsibility, Corporate Governance, EntrepreneurshipThis teaching note provides the instructor with a plan to teach parts A, B, and C of the case study "BabySupplies: Entrepreneur-Investor Conflict" (E-179-E, E-180-E and E-183-E).Starting at €0.00
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BabySupplies: Entrepreneur-Investor Conflict (C)
Ener, HakanCase E-183-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipThe peaceful period following the appointment of a new CEO is about to come to an end as FineWorks Venture Capital learns about Liz, the founder of BabySupplies, setting up an independent company operating in the same industry. What should FineWorks do in response?Starting at €5.74