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John Deere Component Works (A) (Spanish version)
Kaplan, Robert S.; March, ArtemisCase HBS-115S03Accounting and ControlThe division has recognized the inadequacies of its existing, traditional cost system for estimating product costs. Describes the innovative activity-based system that was developed to more accurately trace overhead costs to individual products. Provides students with the opportunity to critique a standard cost system and to assess the characteristics of the proposed system that traces costs to production activities.Starting at €8.20
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Componentes de Obras John Deere (B)
Kaplan, Robert S.; March, ArtemisCase HBS-115S04Accounting and ControlDespués de haber instalado un sistema basado en la actividad, la división está explorando la visión proporcionada por ese sistema. En particular, se estudia la economía del proceso de planificación del tamaño de lote y la gestión de la mezcla de productos.Starting at €5.74
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Harvey Golub: Recuperación De American Express
Garvin, David A.; March, ArtemisCase HBS-302S41Knowledge and CommunicationHarvey Golub, director general de American Express, inició y dirigió un proceso de cambio a gran escala. El caso describe la organización que heredó, dos ondas sucesivas de reingeniería, sus "principios impulsada por" enfoque para la toma de decisiones, y su objetivo de convertir American Express de un supermercado financiero diversificado a una compañía de explotación unificada.Starting at €8.20
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Harvard Business School Publishing (Spanish Version)
Garvin, David A.; March, ArtemisCase HBS-305S17Knowledge and CommunicationLinda Doyle, presidente y CEO de la Harvard Business School Publishing Corp., ha logrado convertir en torno a la organización después de varios años difíciles. Ella ha puesto en marcha varias iniciativas estratégicas y organizativas, y ha inculcado una nueva filosofía y la visión. Ahora, sin embargo, existen desacuerdos sobre el uso de la organización de marketing centralizada y el grado de autonomía todavía en poder de los grupos de productos....Starting at €8.20
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Airbnb: Home Sharing in China - Teaching Note
Paul W. Beamish; Zoe YangTeaching Note IVEY-8B20M141-EStrategyTeaching note for product 9B20M141.Starting at €0.00
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Airbnb: Home Sharing in China
Paul W. Beamish; Zoe YangCase IVEY-9B20M141-EStrategyIn 2015, Airbnb, Inc. began to explore entry into the Chinese market. In August of that year, it announced a partnership with two of its China-based investors to help it navigate the expansion. By January 2016, the company was facing a number of fundamental questions. First, how should it best position itself in China to ensure a successful expansion? Should it work with a local competitor and, if so, who? If it chose to instead continue expandin...Starting at €8.20
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Karatu Coffee Company in Tanzania: What Strategy Next - Teaching Note
Manuel Siegrist; Gary Bowman; Colette Southam; Paul W. BeamishTeaching Note IVEY-8B20M039-EStrategyTeaching note for product 9B20M039.Starting at €0.00
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Where Have You Been? An Exercise to Assess Your Exposure to the Rest of the World’s Peoples (2021)
Paul W. BeamishExercise IVEY-W27504-EStrategyThis annually updated exercise assesses one’s exposure to the rest of the world’s peoples. A series of worksheets require respondents to check off the number and names of countries they have visited and the corresponding percentage of world population that each country represents. The summary of a group’s collective exposure to the world’s people will inevitably be the recognition that together they have seen much, even if individually some have ...Starting at €8.20
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Cameron Auto Parts: Early Internationalization (Spanish version)
Paul W. Beamish; Harold CrookellCase IVEY-W28419Entrepreneurship, StrategyThis case is about a small American auto parts producer trying to diversify its way out of dependence on the major automakers in 2013. A promising new product is developed and the company gets a chance to license it to a Scottish manufacturer. The issue of whether to license or go it alone in international markets is central to the case. A full class sequel to this case is available, titled Cameron Auto Parts: Joint Ventures, Licensing or Exporti...Starting at €8.20
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Cameron Auto Parts: Joint Ventures, Licensing or Exporting (Spanish version)
Paul W. Beamish; Harold CrookellCase IVEY-W28420Entrepreneurship, StrategyIn 2015, two years after signing a license agreement in the United Kingdom, Cameron Auto Parts (Cameron) now faces an opportunity to establish with another firm a joint venture in France for the European market. However, the prospect upsets the U.K. licensee who is clearly doing very well, and who even wants Cameron to consider joint venturing with him in Australia. The case ends with Cameron, run off its feet in North America, trying to decide w...Starting at €8.20