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Henry Spots a Problem at Sunshine O.J. (A)
Fairchild, Gregory B.; Maiden, Stephen E.Case DARDEN-OM-1614-EService and Operations ManagementHenry Franklin works at Sunshine O.J. (Sunshine), a three-year-old, fast-growing organic orange juice manufacturer near Charleston, South Carolina. Before his employment at Sunshine, Franklin worked for about two decades in his family’s business, FranklinStarting at €8.20
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Reggie Needs a Car (B)
Eades, Kenneth M.; Sinclair, Safiya; Fairchild, Gregory B.Case DARDEN-F-1885-EFinanceIn this case, fry cook Reggie Fuller, who wants to buy a car to ensure that he can consistently get to work on time, asks his mother if she and his sister would like to chip in with him so that he can afford a new Nissan Versa, a cheaper alternative to some of the other new cars he's been looking at. Fuller's mother responds by raising scheduling concerns along with car-related costs outside of monthly payments, such as gas, maintenance, and insu...Starting at €5.74
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Tentacles
Fairchild, Gregory B.Case DARDEN-F-1922-EFinanceThis case follows Kaycee, who had just returned two weeks ago from a 27-month stay in prison, as she discovers that she is the victim of identity theft. To find out what steps to take, Kaycee reaches out for advice to Marisa Berryman, a mentor at the residential facility that housed Kaycee for three months following her incarceration before she returned home. The goal of this case is to educate students about the risks of identity theft, teach th...Starting at €8.20
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Julia Madeline-Coho and Uptown Hound
Fairchild, Gregory B.Case DARDEN-ENT-0228-EEntrepreneurshipJulia Madeline-Coho has decided to start a business - Uptown Hound - that will entertain pets while their owners are away from their homes in the medium-sized mid-Atlantic city of Greenwood. Madeline-Coho’s dog Louis (or Lou, as she preferred to call him) was her motivation, along with a dinner guest, Tara Holmes, who she met in her family’s house. Holmes was a Darden School of Business graduate concerned about her dog, Winnie, being home alone a...Starting at €8.20
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Peerless Potato Chips
Fairchild, Gregory B.; Jones, Liz IvaniwCase DARDEN-OB-1370-ELeadership and People ManagementThe Peerless Potato Chip Company (Peerless) is a private-label, family-owned-and-operated, national potato chip manufacturer specializing in organic chips. The CEO, Kate Kelly, had been with the company from the beginning—since her uncle had first started making chips more than 25 years earlier on his farm in the Shenandoah Valley region of Virginia. In fact, she’d been the primary architect of its growth and expansion. For the first time since ...Starting at €8.20
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American Express: Bank 2.0
Fairchild, Gregory B.; Thomas-Kennedy, JackieCase DARDEN-S-0242-EStrategyIn June 2011, American Express announced the formation of a new group, Enterprise Growth (EG). EG was designed to challenge existing credit and charge business models and extend American Express's leadership into the world of digital and mobile forms of payment through the use of software platforms and mobile apps. Alpesh Chokshi, president of EG, and Wesley Wright, product development leader, were well aware of the magnitude of the potential...Starting at €8.20
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Hillenbrand: Thinking Beyond the Certain
Fairchild, Gregory B.; Yemen, GerryCase DARDEN-S-0243-EStrategyFor years, the death care business looked good on paper for Hillenbrand, Inc.: the company had EBITDA margins of more than 26% in an industry that historically presented itself as stable, profitable, and highly predictable. With strong financial performance and a solid position as market leader, how does one know when being better isn’t enough? Although Hillenbrand remained highly profitable, a decline in the annual burial rate and increased dema...Starting at €8.20
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Saks Fifth Avenue: Project Evolution
Fairchild, Gregory B.; Kassam-Adams, ShahirCase DARDEN-S-0244-EStrategyThis case is used in Darden's first-year strategy course and is appropriate for MBA, Executive MBA, GEMBA, and executive education programs. The head of strategy for a well-known fashion retailer, Saks Fifth Avenue, and her general management colleagues face critical decisions required to address evolving buying patterns as online retailing becomes an important part of consumer behavior. How should a successful firm organize itself when marke...Starting at €8.20
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Credit Where Credit is Due: The Latino Community Credit Union
Fairchild, Gregory B.; Smith, Robert N.; Zienta, EllenCase DARDEN-ENT-0104-EEntrepreneurshipFive years after its launch, the Latino Community Credit Union had made remarkable progress, garnering 40,000 members and $22 million in assets. More extraordinary was the LCCU’s customer base: Hispanic immigrants, many of them undocumented. The credit union’s next bold step was to consider introducing credit cards for their customers. The question was how to make it work.Starting at €8.20
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Longview Services
Fairchild, Gregory B.; Rourke, BradCase DARDEN-ENT-0170-EEntrepreneurshipThis case traces the history of an engineering consulting firm and highlights differences between its two principals. The partnership worked very well overall, and Longview Services made money from the start. But it soon became clear that the duo had some differences in style that would need to be worked through.Starting at €8.20