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5 Skills Every Leader Needs to Succeed in the Digital World
Káganer, Evgeny; Zamora, Javier; Sieber, SandraArticle ART-2412-EInformation Technologies, Leadership and People ManagementThe growing density of our digital connections is fast redrawing the boundaries of competition and reshaping the sources of customer value. This demands that we take blended approaches, not just to our business strategies, but to our organizational structures and practices. And this requires new leadership roles and digitally minded leaders. Digital leadership is more than a job title; it's an entirely new mind-set. Based on conversations with pa...Starting at €8.20
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How prepared is your business to make the most of AI?
Zamora, Javier; Herrera, PedroArticle ART-3222-EInformation Technologies, Innovation and ChangeAs a manager, you need a basic understanding of the concepts behind machine learning, so that you can communicate effectively with the experts who implement AI projects in your organization. You must also evaluate your organization's readiness and ability to undertake AI projects. To improve your chances of success, we explain the essentials and recommend which roles and profiles to develop within your organization.Starting at €8.20
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Boots Unlimited: Getting a Foot in the Door (A), (B), and (C) - Teaching Note
Farris, Paul W.; Goldberg, RebeccaTeaching Note DARDEN-M-0970TN-EMarketingTeaching note for product M-0970Starting at €0.00
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Programming Business Models Through Digital Density
Zamora, JavierArticle ART-3013-EInformation Technologies, Innovation and Change, StrategyThe exponential growth of digital connections and data generates myriad interactions between organizations, people and things that executives can leverage to enhance their current business models or create entirely new ones. But how best to harness the power of this digital density? This article presents a framework to help senior executives tap connected data and pinpoint the programmable elements of their value proposition. The author also high...Starting at €8.20
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The Cycling Industry
Farris, Paul W.; Hoeller, DanielTechnical Note DARDEN-M-0744-EMarketingThis note explores brand evolution in a growing industry. Four high-end U.S. bicycle frame manufacturers (Trek, Seven, Moots, and Cérvolo) compete for brand status in the $2,000-and-up mountain bike market. Challenged by a coming carbon shortage and famed cyclist Lance Armstrong's retirement, the continued domination of Asian imports, and the reduction in the number of local bike shops, this industry faces significant strategy challenges.Starting at €8.20
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Does TripSense Make Sense?
Farris, Paul W.; Skurnik, Ian; Zimmerman, AlanCase DARDEN-M-0757-EMarketingThis case prompts students to determine how Progressive Insurance can best assess the customer interest, technical feasibility, economic viability, and actuarial justification of TripSense, its usage-based pricing program.Starting at €8.20
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Progressive Insurance: Not Your Standard Insurance Story
Farris, Paul W.; Pfeifer, Phillip E.; Zimmerman, AlanCase DARDEN-M-0758-EMarketingProgressive Insurance, a leader in the automotive insurance market, has succeeded through innovation. This case describes the company’s strategies for differentiating its service through programs such as Immediate Response Vehicles and Express Quote. Through these programs and a series of creative advertising campaigns, Progressive has built a strong brand in a relatively short time.Starting at €8.20
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Compact Fluorescent Bulbs: 15 Years Later
Spekman, Robert E.; Farris, Paul W.; Webb, MarjorieCase DARDEN-M-0766-EMarketingCompact fluorescent bulbs (CFLs) lasted five to six times longer-8,000 to 12,000 hours-than comparable incandescent bulbs and consumed 75% less energy. By July 2008, prices had fallen as low as $2 or so per bulb, compared with $0.25 for standard bulbs. But manufacturers had yet to crack the code on how to get consumers to choose these innovative energy-efficient light bulbs over standard bulbs.Starting at €8.20
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The Tata Nano: The People's Car (A)
Farris, Paul W.; Venkatesan, Rajkumar; Kishore, N. Raghu; Lemley, AmyCase DARDEN-M-0768-EMarketingStudents identify promotion, price, place, segment, targeting, and positioning for marketing “the world’s cheapest car.” This case is effective for MBA, undergraduate, and executive learners studying market segmentation, pricing, cannibalization risk, pricing, and break-even sales in the face of different price and cost scenarios. Has Tata chosen the right marketing strategy? Does the Nano represent an evolution or a revolution in automobile mark...Starting at €8.20
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SVEDKA Vodka (B)
Farris, Paul W.; Venkatesan, Rajkumar; Zuckerman, IvyCase DARDEN-M-0775-EMarketingIn the second case of a three-part series, the SVEDKA founder assesses which initial decisions were most critical in the launch of his now-successful product. He also explores the new choices he faces, including changes to the distribution channels and additions to the product line. Suitable for both MBA- and undergraduate-level courses such as "Integrated Marketing Communications," the case presents opportunities to discuss pricing, target, dist...Starting at €5.74