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Cómo la IA cambiará (o no) tu modo de dirigir
Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, AnneloesArticle ART-3203Information Technologies, Leadership and People Management, StrategyAl expandir los límites de lo que las máquinas son capaces de hacer, la inteligencia artificial (IA) plantea nuevos retos a los directivos, desde entender esta tecnología en constante evolución hasta darle un uso práctico o resolver los dilemas éticos asociados a sus crecientes cualidades humanas. Para muchos, se trata de un mundo completamente nuevo. ¿Cómo deben prepararse los directivos para afrontarlo?Starting at €8.20
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How AI Will - and Won't - Change the Way You Manage
Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, AnneloesArticle ART-3203-EInformation Technologies, Leadership and People Management, StrategyDigitalization, big data, machine learning, robotics and artificial intelligence are reshaping industries, making once strong business models obsolete, growing new enterprises with different capabilities and skill sets, disrupting companies and communities, and ushering in social change. What are the key issues for leadership, governance and management? What new competencies are needed? How should executives respond? In this article, IESE profess...Starting at €8.20
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IMSA
Melé, Domènec; Vega E. J.Case TD-82Business Ethics and Corporate Social ResponsibilityDespués de cinco años de fuerte crecimiento, Ingeniería de Medida, S.A., dedicada a la comercialización de sofisticados equipos de medida electrónica, entra en el sector Defensa. Practica una política de generosas atenciones a los militares en viajes, alojamientos y dietas para asistir a los cursos de formación, que ofrece como servicio anexo al producto. Cuatro años después, precisamente cuando Defensa va a recortar sus presupuestos, un comandan...Starting at €8.20
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Atam: Innovating in the Social Sector (A)
Elvira, Marta; Prats, Mª Julia; Plaza López, LuisCase DPO-244-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeAtam is an association of Grupo Telefónica, which was founded in 1973 with the aim of providing assistance for the disabled and elderly dependents. It was the result of an agreement between the company and its labor unions. It is a nonprofit, national organization, declared to be serving the public interest, and has 60,000 members belonging to 28 companies of the group. Atam has three major areas of action: individual financial support, direct-ca...Starting at €8.20
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Codes of Business Conduct: Conditions for Success, Preparation and Implementation
Melé, Domènec; González, CésarTechnical Note BEN-126-EBusiness Ethics and Corporate Social ResponsibilityA business code of conduct, sometimes called an ethical business code, is a corporate document which sets out values, standards and rules of how to respond to dilemmas or other situations related to the business where it is considered essential that employees follow guidelines set out by the management. This document examines the case for and against business codes of conduct and offers some recommendations on how they can be drawn up and impleme...Starting at €8.20
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IMSA
Melé, Domènec; Vega E. J.Case TD-82-EBusiness Ethics and Corporate Social ResponsibilityAfter five years of strong growth, Ingeniería de Medida, S.A. (IMSA), a company selling sophisticated electronic measuring equipment, enters the defence industry. It adopts a policy of treating military personnel generously with free trips, accommodation and expense allowances for attendance at training courses which it offers as a complement to is product. Four years later, precisely when the Defence Department is about to cut its budget, a seni...Starting at €8.20
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Atam: A New Model of Sustainable Social Welfare (C)
Elvira, Marta; Prats, Mª JuliaCase DPO-389-EBusiness Ethics and Corporate Social Responsibility, Entrepreneurship, Innovation and ChangeThe economic crisis and the successive redundancy plans of Telefónica in Spain were having an inexorable effect on the viability of Atam and its economic operations. The association had to complete its restructuring of the old service delivery system and concentrate on building a new model for a sustainable social welfare institution. A turning point was reached, from which point Atam began to speed up all the transformation processes. The case d...Starting at €5.74
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CEO de You Tube Susan Wojcicki: ¿Podrá reproducir su éxito
Elvira, Marta; Isabel VillamorCase SM-1649Innovation and Change, Leadership and People Management, StrategyStarting at €8.20
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Ética de la contratación y del despido laboral
Melé, DomènecTechnical Note TDN-120Business Ethics and Corporate Social ResponsibilityLas empresas han de evitar la precariedad laboral tanto como sea posible, atendiendo a la situación de la empresa y del entorno. El adelgazamiento de empresas puede ser una operación necesaria y plenamente justificable, pero no siempre lo es. Para que sea aceptable se requiere rectitud de intención, un diligente diagnóstico de la "enfermedad" de la empresa y un prudente análisis y selección de alternativas, considerando también los efectos secund...Starting at €8.20
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UFINET Telecom: un nuevo cambio en la propiedad (B)
Calleja, Luis Manuel; Elvira, Marta; Sastre Boquet, IsaacCase SM-1680Corporate Governance, Information Technologies, StrategyEl presente caso relata la venta de la compañía de telecomunicaciones Ufinet en 2018, que divide el negocio en dos compañías: una para el mercado español (Lyntia Networks) y otra para el latinoamericano (Ufinet International). Aunque el fondo de inversión Cinven continuaba siendo el propietario mayoritario de Ufinet International, se incorporó al accionariado Enel, una multinacional italiana de gas y energía, con vistas a, posiblemente, adquirir ...Starting at €5.74