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Alessi: Evolución de una Planta Italiana de Diseño (B)
Moon, Youngme; Dessain, Vincent; Sjoman, AndersCase HBS-508S10MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Desde la década de 1970, el arquitecto y diseñador de renombre mundial, Alessandro Mendini, ha actuado como asesor y consejero de Alessi, el italiano fábrica de diseño de artículos para el hogar. Al discutir el papel de Mendini como director de arte, el caso presenta el lado artístico de Alessi, donde ambiciones de diseño tienen que equilibrarse con las consideraciones come...Starting at €5.74
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Chick-fil-A: Sandwiches and cultural wars (B)
de la Cierva, Yago; Notario, EduardoCase DPO-736-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People Management, StrategyThe American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?Starting at €5.74
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MBA & Co (B): Daniel Callaghan: Finding the right time to start a new business
Carenzo, Mathieu; Rahouadj, Myriam; Davila, AntonioCase E-166-EEntrepreneurship, Finance, Innovation and ChangeHow do you generate a business opportunity that will be attractive to investors? Market, team, competitive advantage, scalability, exit: what are the important criteria that should be used to increase the probability of success when investing in a start-up? What are the differences between a business opportunity and an investment opportunity in an early stage environment?Starting at €5.74
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Boeing 737 MAX: ¿La seguridad, lo primero
de la Cierva, Yago; Villegas, CarolinaCase DPO-739Knowledge and Communication, Leadership and People Management, StrategyEn marzo del 2019, el segundo accidente mortal de un Boeing 737 MAX, el modelo renovado actualizado del avión más vendido de la historia de la aviación, desencadenó una crisis corporativa sin precedentes en el gigante norteamericano de la aeronáutica. El caso revisa la respuesta de Boeing y las reacciones de los distintos stakeholders (víctimas, clientes, empleados, reguladores y, medios de comunicación), desde el momento del accidente hasta que,...Starting at €8.20
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The Dragonfly Project: Team G: The Chinese Embassy to the United States
Giacomini, Aurélia; Serra Parri, Fernando; de la Cierva, YagoCase DPO-793-EBusiness Ethics and Corporate Social Responsibility, Information Technologies, Knowledge and CommunicationIn 2010, Google decided to suspend the version of its search engine that was operating in China, due to accusations of collusion with an authoritarian government, which censored searches based on ideological and political criteria. Eight years later, the American company - which had changed its name to Alphabet - began secret negotiations with the Chinese government, to return with a government-approved version known as the "Dragonfly Project." ...Starting at €8.20
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Campuses as "Hunting Grounds": Documenting the Sex Assault Crisis at American Universities
Guzik, Paulina; de la Cierva, YagoCase DPO-784-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, MarketingLast decade, the number of sexual assaults in American campuses reached a peak, to the point that President Barak Obama spoke of a "national crisis". The case collects four episodes that happened in four different campus of prestigious universities, in order to get a better picture of how stakeholders react, and how university administration should respond.Starting at €8.20
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The Dragonfly Project: Team C: Google Employees
Giacomini, Aurélia; Serra Parri, Fernando; de la Cierva, YagoCase DPO-789-EBusiness Ethics and Corporate Social Responsibility, Information Technologies, Knowledge and CommunicationIn 2010, Google decided to suspend the version of its search engine that was operating in China, due to accusations of collusion with an authoritarian government, which censored searches based on ideological and political criteria. Eight years later, the American company - which had changed its name to Alphabet - began secret negotiations with the Chinese government, to return with a government-approved version known as the "Dragonfly Project." ...Starting at €8.20
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Disney World and the Alligators (A) (Portuguese Version, Brazil)
García Guillén, Carlos; Pacheco Barceló, Leyre; Rodríguez Medina, Ignacio; Sastre Ortega, Ana; de la Cierva, YagoCase DPO-737-PBCorporate Governance, Knowledge and Communication, Leadership and People ManagementDisney World resort in Orlando, USA, suffered a crisis when a toddler was taken by an alligator and disappeared inside a pond. The event happened when the senior management was in Shanghai for the inauguration of the new thematic park in China.Starting at €8.20
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Chick-fil-A: Sandwiches and Culture Wars (A and B) - Teaching Note
de la Cierva, YagoTeaching Note DPOT-115-EBusiness Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People Management, StrategyThe American fast-food chain Chick-fil-A suffered several boycotts promoted by LGTBQ+ organizations after the CEO's public comments regarding his religious background and because of the company's financial support to organizations lobbying against legal recognition of same-sex marriage. The following years, the company kept growing and, at the same time, its reputation was affected. What to do next?Starting at €0.00
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Monsanto y la Universidad Nacional de Córdoba (C): El precio de la mala reputación: La resolución
Fitz Herbert, Arturo; de la Cierva, YagoCase DPO-800Corporate GovernanceEl sector agroalimenticio de Argentina vivió un boom a partir del 2011, y la superficie cultivable del país se duplicó en apenas cinco años. Para abastecer la demanda, Monsanto -primer productor mundial de semillas genéticamente modificadas y de herbicidas- decidió construir una planta en la provincia de Córdoba y firmar un convenio de colaboración con la Facultad de Ciencias Agropecuarias de la Universidad Nacional de Córdoba, la institución aca...Starting at €5.74