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Cómo la IA cambiará (o no) tu modo de dirigir
Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, AnneloesArticle ART-3203Information Technologies, Leadership and People Management, StrategyAl expandir los límites de lo que las máquinas son capaces de hacer, la inteligencia artificial (IA) plantea nuevos retos a los directivos, desde entender esta tecnología en constante evolución hasta darle un uso práctico o resolver los dilemas éticos asociados a sus crecientes cualidades humanas. Para muchos, se trata de un mundo completamente nuevo. ¿Cómo deben prepararse los directivos para afrontarlo?Starting at €8.20
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How AI Will - and Won't - Change the Way You Manage
Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, AnneloesArticle ART-3203-EInformation Technologies, Leadership and People Management, StrategyDigitalization, big data, machine learning, robotics and artificial intelligence are reshaping industries, making once strong business models obsolete, growing new enterprises with different capabilities and skill sets, disrupting companies and communities, and ushering in social change. What are the key issues for leadership, governance and management? What new competencies are needed? How should executives respond? In this article, IESE profess...Starting at €8.20
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Vodafone AirTouch: The Acquisition of Mannesmann
Canals, JordiCase ASE-403-EEconomicsThe case presents the strategic, financial and cultural dimensions of the hostile takeover bid that Vodafone AirTouch launched on November 1999 to gain control of Mannesmann, the German industrial conglomerate. It allows discussion of industry changes and strategic choices for Vodafone AirTouch, and an analysis of the proposed acquisition, taking into account strategic, financial and cultural factors.Starting at €8.20
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El diseño de una garantía
Ribera, Jaume; Rosenmöller, MagdaTechnical Note PN-365Service and Operations ManagementSe describe un enfoque para el desarrollo de garantías en servicios. Se empieza definiendo los atributos de excelencia en el servicio ?para esto se presentan tres posibles métodos? y a continuación se dan una serie de indicaciones para la definición de la garantía, utilizando una clasificación de los atributos de excelencia en las dimensiones de control, habilidad e importancia. (Also available in English).Starting at €8.20
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Cellnex: un proyecto de crecimiento
Canals, JordiCase SM-1662Corporate Governance, StrategyEste caso muestra los retos a los que tuvo que enfrentarse Cellnex en el año 2015 tras sus importantes inversiones en emplazamientos de telecomunicaciones y la posible OPV. Cellnex era una unidad de negocio de Abertis con competencias tecnológicas especializadas en tres áreas: transmisión y difusión de señal de radio y televisión (broadcasting), gestión de servicios de infraestructuras para transmisión de datos y voz de telefonía móvil, y otros s...Starting at €8.20
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Amadeus: Boosting Long-Term Growth
Roger Masclans; Canals, JordiCase SM-1691-ECorporate Governance, Innovation and Change, StrategyAmadeus, founded in 1988, had become the largest technology service provider for the travel & tourism (T&T) industry and one of the world's largest software companies, thanks to its global distribution system and its ability to adapt to a changing market. Thirty years later, in the summer of 2018, the company was facing a turning point, one of several in its history. That July, Amadeus CEO Luis Maroto was preparing a meeting with the board of dir...Starting at €8.20
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Barcelona: A Roman Village Becoming a Smart City (Abridged)
Carrasco, Carlos; Ricart, Joan Enric; Berrone, PascualCase SM-1646-EInformation Technologies, Innovation and Change, StrategyOn July 2, 2014, Josep Ramon Ferrer, director of the ICT and smart city strategy at Barcelona City Council, finished the second round of meetings with the companies selected to participate in the competitive dialogue to create City OS, Barcelona's operating system. City OS was one of the key milestones in Barcelona's smart city strategy. It aimed to enable the council to acquire and process data from urban operations in a rapid, efficient, effect...Starting at €8.20
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Hospital Clinic de Barcelona: A Governance Concept for an Innovative Hospital
Rosenmöller, Magda; Jaiswal, NikiCase P-1147-ECorporate Governance, Innovation and Change, Leadership and People ManagementStarting at €8.20
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The Value of a Satisfied Customer
Ribera, Jaume; Rosenmöller, MagdaTechnical Note PN-368-EService and Operations ManagementKnowing the value of a customer is an important element in managing the service quality of an organization. By value of a customer we understand the net present value of the cash flows generated by this customer. Our experience shows that in those organizations where this value is known the personnel is more sensitive to losing customers and that these organizations launch many more initiatives to retain them, thus increasing the profitability of...Starting at €8.20
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Vodafone AirTouch: La Adquisición de Mannesmann
Canals, JordiCase ASE-403EconomicsEl caso presenta la estrategia y las dimensiones financieras y culturales de la opa hostil que lanzó Vodafone AirTouch en noviembre de 1999 para obtener el control de Mannesmann, el conglomerado industrial alemán. Permite desarrollar una discusión de los cambios y opciones estratégicas para Vodafone AirTouch, y un análisis de su propuesta de adquisición, teniendo en cuenta los factores financieros, estratégicos y culturales.Starting at €8.20