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Challenge the Middlemen? (HBR Case Study and Commentary)

By Dev, Chekitan S. / O'Connor, Peter

The chief marketing officer of a Dutch hospitality group considers whether she should invest a substantial portion of her budget in partnering with a start-up whose business model involves bypassing online travel agencies. Expert commentary comes from Ted Teng, president and CEO of The Leading Hotels of the World, and Michael Levie, COO at citizenM, a Netherlands-based hotel company. This HBR Case Study includes both the case and the commentary. For teaching purposes, this Reprint is also available in two other versions: case study-only, reprint R1512X, and commentary-only, R1512Z.

Collection: HBSP (USA)

Ref: HBS-R1512K-E

Format: PDF

Number of pages: 6

Publication Date: Dec 1, 2015

Language: English

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Industry Setting: Accommodations

Challenge the Middlemen? (HBR Case Study and Commentary)

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Challenge the Middlemen? (HBR Case Study and Commentary)

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