Disney World and the Alligators (A)

  • Reference: DPO-737-E

  • Number of pages: 16

  • Geographic Setting: Estados Unidos

  • Publication Date: Mar 16, 2021

  • Source: IESE (España)

  • Type of Document: Case

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Description

Disney World resort in Orlando, USA, suffered a crisis when a toddler was taken by an alligator and disappeared inside a pond. The event happened when the senior management was in Shanghai for the inauguration of the new thematic park in China.

Learning Objective

The discussion will focus on the following elements: What to do in an emergency situation; Crisis management principles and best practices; Role of the CEO in handling a crisis; value of prevention and issues management.

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Keywords

Animal rights Crisis management Non-market Strategy