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Case

Disney World and the Alligators (A)

By García Guillén, Carlos / Pacheco Barceló, Leyre / Rodríguez Medina, Ignacio / Sastre Ortega, Ana / de la Cierva, Yago

Knowledge and Communication Corporate Governance Leadership and People Management

Disney World resort in Orlando, USA, suffered a crisis when a toddler was taken by an alligator and disappeared inside a pond. The event happened when the senior management was in Shanghai for the inauguration of the new thematic park in China.

Collection: IESE (España)

Ref: DPO-737-E

Format: PDF

Number of pages: 16

Publication Date: Mar 16, 2021

Language: English, Spanish, Portuguese Portugal

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Description

Geographic Setting: United States

Industry Setting: Tourism, Restaurants and Entertainment

Learning Objective

The discussion will focus on the following elements:
a) What to do in an emergency situation
b) Crisis management principles and best practices
c) Role of the CEO in handling a crisis, and
d) value of prevention and issues management.

Disney World and the Alligators (A)

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Disney World and the Alligators (A)

What material is included in this case:

Description

Learning Objective

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Disney World and the Alligators (A)

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