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Disney World and the Alligators (A)
Disney World resort in Orlando, USA, suffered a crisis when a toddler was taken by an alligator and disappeared inside a pond. The event happened when the senior management was in Shanghai for the inauguration of the new thematic park in China.
The discussion will focus on the following elements: What to do in an emergency situation; Crisis management principles and best practices; Role of the CEO in handling a crisis; value of prevention and issues management.