DMR España (A)

  • Reference: DP-147-E

  • Year: 2000-2001

  • Number of pages: 26

  • Geographic Setting: España

  • Publication Date: Jun 18, 2008

  • Source: IESE (España)

  • Type of Document: Case

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Fernando Francés, executive president of DMR España and vice-president of DMR Corporation, has built up a brilliant consultancy in the telecommunications' sector in just five years. Contrary to the usual practices in this sector, he wants consultants who will stay in the company their whole life. In Barcelona the job turnover is increasing and the economy is weakening. What shall we do in 2002?

Learning Objective

Analyze how to attract and hold on to talent, and its consequences.

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