Ducati: In Pursuit of Magic (A & B) - Teaching Note

This teaching note accompanies the cases, "Ducati: In Pursuit of Magic (A-B)," which have been designed for MBAs and Executive Education strategy classes. The main teaching thrust is for students to stretch strategic thinking and generate various strategic options for Ducati. The instructor can unpack the evolution of Ducati from 1996 until 2006 from a strategic perspective. By the end of the class, students will have: * Understood the central components in creating, capturing and sustaining value; * Learned methods of stretching strategic thinking: rethinking scope, scanning externally, drawing analogues, shifting perspective and focusing on environmental changes; and, * Explored how strategic options can be generated and evaluated.