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    E Ink in 2005 (Spanish version)

    Yoffie, David B. ; Mack, Barbara J.

    • Reference: HBS-710S15

    • Year: 1998

    • Number of pages: 26

    • Publication Date: Jun 28, 2005

    • Fecha de edición: Mar 2, 2006

    • Source: HBSP (USA)

    • Type of Document: Case

    • Industry Setting: Displays

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    Description

    Explores the challenges of commercializing a bleeding-edge technology. After seven years, E Ink has spent more than $100 million to commercialize electronic ink. With business momentum picking up, but resources running out, the case examines the key trade-offs in bringing a new technology to market.

    Keywords

    Analytics Commercialization Entrepreneurship Innovation Marketing Strategy Technology