El programa de fidelización Mapfre Hogar - Nota del instructor

By Garcés R. / de Lecea R. / Chiesa, Cosimo

El documento recoge la forma de abordar el caso que expone el Programa de Satisfacción y Fidelización que inició Mapfre Seguro Generales en su producto de Mapfre Hogar en un momento en que se perdían muchos clientes.

Collection: IESE (España)

Ref: MT-26

Format: PDF

Number of pages: 15

Publication Date: Jun 16, 2005

Language: Spanish

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El programa de fidelización Mapfre Hogar - Nota del instructor

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