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- Technical Note
AnĆ”lisis recomendado para la formulaciĆ³n de la oportuna estrategia comercial
Collection: IESE (EspaƱa)Ref.: MN-196Published: Jan 1, 1987Reviewed: Jan 1, 1987Format: PDFPages: 11Language: Spanish - Technical Note
El vendedor hĆbrido y las tĆ©cnicas de inbound sales
Collection: IESE (EspaƱa)Ref.: MN-408Published: Feb 19, 2021Format: PDFPages: 12Language: Spanish - Technical Note
Marketing relacional para conseguir la fidelizaciĆ³n de los clientes
Collection: IESE (EspaƱa)Ref.: MN-357Published: Dec 14, 2006Format: PDFPages: 23Language: Spanish - Case
Iberia Plus
Collection: IESE (EspaƱa)Ref.: M-1241Published: Feb 24, 2011Format: PDFPages: 27Language: Spanish - Teaching Note
El programa de fidelizaciĆ³n Mapfre Hogar - Nota del instructor
Collection: IESE (EspaƱa)Ref.: MT-26Published: Jun 16, 2005Format: PDFPages: 15Language: Spanish - Case
El programa de fidelizaciĆ³n Mapfre Hogar
Collection: IESE (EspaƱa)Ref.: M-1183Published: Feb 1, 2005Format: PDFPages:Language: Spanish - Technical Note
La direcciĆ³n de la fuerza de ventas
Collection: IESE (EspaƱa)Ref.: MN-358Published: Feb 23, 2007Format: PDFPages: 23Language: Spanish - Case
Cadbury EspaƱa: Recuperando el liderazgo del mercado
Collection: IESE (EspaƱa)Ref.: M-1199Published: Jun 5, 2007Format: PDFPages: 19Language: Spanish - Technical Note
La profesionalizaciĆ³n de nuestra organizaciĆ³n comercial: treinta claves para lograr la excelencia
Collection: IESE (EspaƱa)Ref.: MN-343Published: Dec 31, 2004Format: PDFPages: 15Language: Spanish - Technical Note
La importancia del juego interior en la venta consultiva
Collection: IESE (EspaƱa)Ref.: MN-382Published: Jan 14, 2013Format: PDFPages: 15Language: Spanish