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GAS GAS

García Pont, Carlos ; García Solé, Carlos

Reference: ASN-51-E
Year: 2010
Number of pages: 18
Geographic Setting: España
Publication Date: Jan 30, 2012
Fecha de edición: Nov 2, 2015
Source: IESE (España)
Type of Document: Case

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Description

KTM, an international leader in off-road motorcycles, proposed for GAS GAS to manufacture trial motorcycle models for its company. The brand, GAS GAS, which has 50% of the global trial motorcycle market, considers the strategic pros and cons of entering into this agreement.

Learning Objective

The approach and identification of competitive advantages and positioning in the sector are key. However, the short-term financial conclusions weigh heavily on the decision.

Keywords

Competitive Strategy General management Marketing strategy Strategic alliances Top management