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Case

GAS GAS

By García Pont, Carlos / García Solé, Carlos

KTM, líder internacional en motos off road propone a GASGAS la fabricación de modelos de motocicleta de trial bajo. Su marca, GASGAS que tiene el 50% del mercado mundial de motocicletas de trial piensa en los pros y los contras estratégicos de entrar en este acuerdo.

Collection: IESE (España)

Ref: ASN-51

Format: PDF

Number of pages: 18

Publication Date: Jan 30, 2012

Language: Spanish, English

Review date: Nov 2, 2015

What material is included in this case:

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Description

Year: 2010

Geographic Setting: España

Learning Objective

El planteamiento e identificación de las ventajas competitivas y posicionamiento en el sector son clave. Pero las conclusiones financieras a corto plazo pesa mucho en la decisión.

GAS GAS

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GAS GAS

What material is included in this case:

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Learning Objective

GAS GAS

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