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Case

IESE online

By Ros, Fátima / de Toro, Juan Manuel

Strategic Management Innovation and Change Marketing

The discussion is about the opportunity to promote online programs at IESE Business School. In order to do so, we must decide which programs to launch, who they should be aimed at, and what resources are needed to develop and market them. We must also take into account the direct national and international competition.

Collection: IESE (España)

Ref: M-1393-E

Format: PDF

Number of pages: 19

Publication Date: Sep 17, 2025

Language: English, Spanish

Description

Year: 2021

Geographic Setting: Spain

Industry Setting: Learning, education and culture

IESE online

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IESE online

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IESE online

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