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IESE online

By Ros, Fátima / de Toro, Juan Manuel

Strategic Management Innovation and Change Marketing

Se discute la oportunidad de potenciar los programas online en el IESE Business School. Para ello, es necesario decidir qué tipo de programas deben lanzarse al mercado, a quién han de dirigirse y qué recursos son necesarios para desarrollarlos y encajarlos en la demanda del mercado, además de tener en cuenta la oferta competitiva directa, nacional e internacional, existente en ese momento.

Collection: IESE (España)

Ref: M-1393

Format: PDF

Number of pages: 20

Publication Date: Sep 17, 2025

Language: Spanish, English

Description

Year: 2021

Geographic Setting: España

Industry Setting: Enseñanza y cultura

IESE online

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IESE online

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IESE online

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