Lastminute.com (A)
Various aspects of lastminute.com are analysed: the increase in the asking price for the shares just prior to the company's IPO; the threat of disintermediation; the low conversion rate of subscribers into active customers; and the general evolution of its business model (the entrepreneurs are aiming to reduce their dependence on sales of intermediation services and increase their sales of high value added services).
Collection: IESE (España)
Ref: M-1115-E
Format: PDF
Number of pages: 28
Publication Date: Feb 7, 2001
Language: English, Spanish
What material is included in this case:
Description
Various aspects of lastminute.com are analysed: the increase in the asking price for the shares just prior to the company's IPO; the threat of disintermediation; the low conversion rate of subscribers into active customers; and the general evolution of its business model (the entrepreneurs are aiming to reduce their dependence on sales of intermediation services and increase their sales of high value added services).
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Year: 2000
Geographic Setting: Reino Unido
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