Netflix: Leading With a Unique Corporate Culture
Despite its disruptive peculiarities --no formal expenses or vacation policies, constant publicly visible feedback throughout the organization, and exacting performance targets-- Netflix's culture, throughout the 2000s and 2010s, yielded impressive results. Indeed, during this period, Netflix successfully anticipated, even pioneered, many of the disruptions impacting the media industry. What began as a movie rental service of physical media like DVDs by post, has successfully become a vertically integrated, video-streaming platform, leading the market with 220 million subscribers in Q1 2022. Moreover, it has become the fourth largest media company in the world. Key executives of the company believe that its culture has played a crucial role in enabling growth and innovation.
The case presents the building blocks of the Netflix corporate culture, explaining its guiding principles and the accumulative process that led to its development.
The case presents the building blocks of the Netflix corporate culture, explaining its guiding principles and the accumulative process that led to its development.
Collection: IESE (España)
Ref: DPO-810-E
Number of pages: 18
Publication Date: Feb 16, 2023
Language: English, Spanish
What material is included in this case:
Description
Despite its disruptive peculiarities --no formal expenses or vacation policies, constant publicly visible feedback throughout the organization, and exacting performance targets-- Netflix's culture, throughout the 2000s and 2010s, yielded impressive results. Indeed, during this period, Netflix successfully anticipated, even pioneered, many of the disruptions impacting the media industry. What began as a movie rental service of physical media like DVDs by post, has successfully become a vertically integrated, video-streaming platform, leading the market with 220 million subscribers in Q1 2022. Moreover, it has become the fourth largest media company in the world. Key executives of the company believe that its culture has played a crucial role in enabling growth and innovation.
The case presents the building blocks of the Netflix corporate culture, explaining its guiding principles and the accumulative process that led to its development.
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The case presents the building blocks of the Netflix corporate culture, explaining its guiding principles and the accumulative process that led to its development.
Geographic Setting: United States
Industry Setting: Communications, media and advertising
Learning Objective
The core aim of the case study is to analyze the corporate culture of Netflix in a comprehensive way, understand its strategic design intent, and enable leadership actions in designing and enacting desirable corporate culture in their unique context. It is critical to emphasize that the teaching objective of this case is not to ?promote? Netflix?s culture, or to encourage managers and students to ?copy? Netflix?s culture. Instead, we use this case to illustrate a concrete example of strategy-enhancing culture with detailed HR policies and specific leadership behaviors so that students can learn about the design intent behind such culture, and apply such knowledge to design the desired corporate culture of their own.
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