Netflix: Leading With a Unique Corporate Culture

Description

Despite its disruptive peculiarities --no formal expenses or vacation policies, constant publicly visible feedback throughout the organization, and exacting performance targets-- Netflix's culture, throughout the 2000s and 2010s, yielded impressive results. Indeed, during this period, Netflix successfully anticipated, even pioneered, many of the disruptions impacting the media industry. What began as a movie rental service of physical media like DVDs by post, has successfully become a vertically integrated, video-streaming platform, leading the market with 220 million subscribers in Q1 2022. Moreover, it has become the fourth largest media company in the world. Key executives of the company believe that its culture has played a crucial role in enabling growth and innovation. The case presents the building blocks of the Netflix corporate culture, explaining its guiding principles and the accumulative process that led to its development.

Keywords

audiovisual corporate culture culture media Netflix Organizational culture