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Case

Nissan: The Ghosn Era

By Kase, Kimio / Riquelme, Hernán / Sáez, Francisco J.

Nissan's turnaround under the steersmanship of Carlos Ghosn is analysed from the viewpoint of change process. This case forms part of the four-case study to identify entrepreneurs' mental schemata. Profit arithmetic (PA) approach is explained. Cross-cultural management is also discussed.

Collection: IESE (España)

Ref: DG-1482-E

Format: PDF

Number of pages: 24

Publication Date: Aug 8, 2005

Language: English, Spanish

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Description

Year: 1999-2003

Nissan: The Ghosn Era

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Nissan: The Ghosn Era

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Nissan: The Ghosn Era

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