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Oliver Conti - A Dream With a Glow

Oliver, Xavier ; Fang, David ; de Toro, Juan Manuel

Reference: M-1327-E
Year: 2014
Number of pages: 21
Geographic Setting: España
Publication Date: Mar 17, 2015
Source: IESE (España)
Type of Document: Case

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Description

"I need a game-changer," said Xavier. "Something to put Oliver Conti at the top of everyone's list. We're facing challenges at every step, and after 20 years a winery like ours should be seeing an annual profit of at least 250,000?. We've cut our costs to the absolute minimum, so we need to think of another way. Oliver Conti follows Dalí's example. We are inventors, so let's try to explore something new."

Learning Objective

MBA; EMBA; GEMBA; PDG; PDD; AMP; PLD;

Keywords

Branding distributors Growth importers portfolio Pricing wine