Default Category
- Case
Mercedes-Swatch
Collection: IESE (España)Ref.: M-1018-EPublished: May 3, 1996Format: PDFPages: 47Language: English - Case
Samia Mazari: Building a Personal Brand
Collection: IESE (España)Ref.: M-1388-EPublished: Jul 1, 2021Format: PDFPages: 10Language: English - Teaching Note
Samia Mazari: Building a Personal Brand - Teaching Note
Collection: IESE (España)Ref.: MT-56-EPublished: Jul 16, 2021Language: English - Case
BCN Brand: Selling Barcelona Around the World
Collection: IESE (España)Ref.: M-1340-EPublished: Jan 20, 2016Format: PDFPages: 20Language: English - Teaching Note
Educo: Brand and Strategy in the Nonprofit Sector - Teaching Note
Collection: IESE (España)Ref.: MT-55-EPublished: Jul 29, 2021Language: English - Case
BBVA. El valor de una marca
Collection: IESE (España)Ref.: M-1177Published: Dec 4, 2008Reviewed: Sep 1, 2004Format: PDFPages: 31Language: Spanish - Case
Privalia: From Private Club to Fashion Brand
Collection: IESE (España)Ref.: M-1330-EPublished: May 5, 2015Format: PDFPages: 21Language: English - Case
El Celler de Can Roca: Best in the world
Collection: IESE (España)Ref.: M-1357-EPublished: Mar 27, 2017Language: English - Case
Employer branding en Siemens: ¿quién lidera la marca? (A)
Collection: IESE (España)Ref.: M-1368Published: Jun 11, 2019Language: Spanish - Case
Samia Mazari: construcción de una marca personal
Collection: IESE (España)Ref.: M-1388Published: Jul 1, 2021Format: PDFPages: 10Language: Spanish