Overcoming the Hidden Barriers to Innovation
New research by the authors on the information-sharing processes at 20 multinational firms shows how companies are insufficiently attuned to the ebb and flow of their respective markets. With the market information they do have, they often fail to process it effectively. These problems represent major barriers to innovation. The authors discuss these barriers in depth, grouped according to the firm's ability to know, understand and use market information. Overcoming these barriers is possible, they say, if you have the right organizational attitude or mind-set. This depends on internal openness and horizontal relationships among the people who work in the firm, which enables the free flow of contextual information. That information, in turn, needs to be used to make decisions, because there's no use having market information if no one uses it later. The more that firms adopt this market orientation, the more effective they will be in customer satisfaction and innovation.
Collection: IESE (España)
Ref: ART-2149-E
Format: PDF
Number of pages: 7
Publication Date: Sep 15, 2012
Language: English, Spanish
Description
New research by the authors on the information-sharing processes at 20 multinational firms shows how companies are insufficiently attuned to the ebb and flow of their respective markets. With the market information they do have, they often fail to process it effectively. These problems represent major barriers to innovation. The authors discuss these barriers in depth, grouped according to the firm's ability to know, understand and use market information. Overcoming these barriers is possible, they say, if you have the right organizational attitude or mind-set. This depends on internal openness and horizontal relationships among the people who work in the firm, which enables the free flow of contextual information. That information, in turn, needs to be used to make decisions, because there's no use having market information if no one uses it later. The more that firms adopt this market orientation, the more effective they will be in customer satisfaction and innovation.
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