RELE-Rouen: Language immersion in Normandy
Maxime Demongeot is considering how to orient the future of his company, dedicated to language education for executives. He is faced with a choice between modifying the conditions with the current franchiser, switching to a new franchiser and adapting the focus of the business or selling the business and the property where it is located. In addition to economic criteria and questions of sustainability, there are also aspects linked to family relationships and capabilities that have to be taken into account.
Collection: IESE (España)
Ref: ASN-105-E
Format: PDF
Number of pages: 10
Publication Date: May 27, 2024
Language: English, Spanish
What material is included in this case:
Description
Maxime Demongeot is considering how to orient the future of his company, dedicated to language education for executives. He is faced with a choice between modifying the conditions with the current franchiser, switching to a new franchiser and adapting the focus of the business or selling the business and the property where it is located. In addition to economic criteria and questions of sustainability, there are also aspects linked to family relationships and capabilities that have to be taken into account.
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Year: 2012
Geographic Setting: France
Learning Objective
This case is intermediate in its complexity and is suitable as a report or for use in courses on the Analysis of Business Problems. It is suitable for a long program, around 20 sessions in an MBA, or even for a short program, approximately 10 sessions in Executive Education - in both cases, for a course on the Analysis of Business Problems.
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