RELE-Rouen: Language immersion in Normandy - Teaching note

By Soler, Edi / Palencia, Luis

Maxime Demongeot is considering how to orient the future of his company, dedicated to language education for executives. He is faced with a choice between modifying the conditions with the current franchiser, switching to a new franchiser and adapting the focus of the business or selling the business and the property where it is located. In addition to economic criteria and questions of sustainability, there are also aspects linked to family relationships and capabilities that have to be taken into account.

Collection: IESE (España)

Ref: ASNT-25-E

Format: PDF

Number of pages: 20

Publication Date: May 27, 2024

Language: English, Spanish

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Description

Year: 2012

Geographic Setting: France

Learning Objective

This case is intermediate in its complexity and is suitable as a report or for use in courses on the Analysis of Business Problems. It is suitable for a long program, around 20 sessions in an MBA, or even for a short program, approximately 10 sessions in Executive Education - in both cases, for a course on the Analysis of Business Problems.

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