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  1. Article

    Tres pasos para acometer con éxito la transformación digital

    By Villanueva, Julián / Ferrándiz, Luis
    Marketing
    Information Technologies
    Collection: IESE (España)
    Ref.: ART-2980
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: Spanish
    €8.53 PVP Institution
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  2. Article

    3 Steps to Market-Driven Digital Transformation

    By Villanueva, Julián / Ferrándiz, Luis
    Marketing
    Information Technologies
    Collection: IESE (España)
    Ref.: ART-2980-E
    Published: Mar 16, 2017
    Format: PDF
    Pages: 8
    Language: English
    €8.53 PVP Institution
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  3. Dossier

    Estrategias para atraer al nuevo consumidor

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Spanish
    €15.60 PVP Institution
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  4. Dossier

    Strategies to Reach the Changing Consumer

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-E
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: English
    €15.60 PVP Institution
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  5. Dossier

    Strategies to Reach the Changing Consumer (Portuguese Version)

    By Villanueva, Julian / Ferrándiz, Luis / Gallo, Iñigo ...
    Information Technologies
    Marketing
    Collection: IESE (España)
    Ref.: DOS-32-PB
    Published: Mar 17, 2017
    Format: PDF
    Pages: 26
    Language: Portuguese Brasil
    €15.60 PVP Institution
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  6. Case

    Materiales Textiles Hilados y Confecciones, S.A. (MATHICOSA)

    By Ferrándiz, Luis / Gómez-Llera García-Nava, Germán
    Leadership and People Management
    Collection: IESE (España)
    Ref.: FH-290
    Published: Jan 1, 1987
    Reviewed: Jan 1, 1987
    Format: PDF
    Pages: 22
    Language: Spanish
    €8.53 PVP Institution
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  7. Case
    Free

    Interflora España: crecimiento del canal online

    By Ferrándiz, Luis / Iniesta, Francisco
    Marketing
    Collection: IESE (España)
    Ref.: M-1387
    Published: Oct 7, 2021
    Format: PDF
    Pages: 27
    Language: Spanish
    €8.53
    €0.00 PVP Institution
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  8. Case
    Free

    Interflora Spain. Growing the Online Channel

    By Ferrándiz, Luis / Iniesta, Francisco
    Marketing
    Collection: IESE (España)
    Ref.: M-1387-E
    Published: Oct 7, 2021
    Format: PDF
    Pages: 27
    Language: English
    €8.53
    €0.00 PVP Institution
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  9. Case

    Pompeii: un paso adelante

    By Ferrándiz, Luis / Iniesta, Francisco / Villanueva, Julian
    Information Technologies
    Marketing
    Strategic Management
    ...
    Collection: IESE (España)
    Ref.: M-1394
    Published: Apr 11, 2023
    Format: PDF
    Pages: 29
    Language: Spanish
    €8.53 PVP Institution
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  10. Case

    Pompeii: A Step Forward

    By Ferrándiz, Luis / Iniesta, Francisco / Villanueva, Julian
    Information Technologies
    Marketing
    Strategic Management
    ...
    Collection: IESE (España)
    Ref.: M-1394-E
    Published: Apr 11, 2023
    Format: PDF
    Pages: 29
    Language: English
    €8.53 PVP Institution
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